Piotr Wierzbicki

Owned adoption and engagement for a platform used by 70,000+ people, running customer interviews and usability testing. Led an AI implementation team that shipped an internal GenAI assistant and in-app support chat, reducing repeat questions.

Owned a client-facing B2B conversational AI product from discovery to production, integrating OpenAI models into a voicebot engine. Wrote requirements and acceptance criteria, and ran acceptance and release validation with engineering, UX, and QA.

Owned a customer-facing cloud gaming product at national scale, improving conversion, activation, and retention by identifying friction in the user journey. Managed pricing and monetisation, tying product decisions to revenue.

Managed Direct Carrier Billing and SMS Premium, leading the implementation of PSD2 authentication and regulatory requirements across all payment flows. Cooperated with domestic and global partners and sought new revenue streams via carrier billing.

Created concepts and managed Value Added Services for B2B and B2C channels, including insurance products and legal services. Prepared legal and governance documentation and reported performance to business leadership.

Managed product lifecycle, positioning, and European strategy adaptation for premium brands.

Handled product marketing for home appliances, collaborating with R&D in Korea on market needs and executing marketing budgets.

Managed marketing and importing strategies for Casio Exilim cameras and Maxell electronic lines, coordinating with global suppliers in Japan, China, and Germany.

Postgraduate studies in economic efficiency of small and medium-sized enterprises.

Master's degree in Social Psychology of Information Technology and Communication, with a major in Economic Psychology, Professional Consulting, Advertising and PR, and Consumer Behaviour Psychology.