At Accenture Bulgaria, I manage paid social performance for a 230-account SMB portfolio across Romania and England. I drive blended ROAS of 5–7 by restructuring Meta campaigns, reallocating budgets, and refining audiences.
I improve cost per purchase by around 30% through ongoing Facebook and Instagram campaign optimization, while managing accounts averaging €5,000 in monthly ad spend. I also increase upsell revenue through quarterly performance reviews and guide clients on creative A/B tests to scale.
My background combines digital marketing with consultative sales, customer engagement, and team leadership. I work fluently in Romanian and English and focus on building long-term client relationships through clear performance insights.
