Open to opportunities

Veronica Markova

@veronicamarkova

Message

I scale international paid media campaigns through data-driven testing, optimisation, and efficient budget allocation.

Bulgaria

Message

At Sitly, I lead performance marketing across international markets, owning ROAS targets and guiding Meta, Google Ads, and TikTok growth. My optimisation initiatives helped reduce CPA by 13% year over year while scaling spend by 26% and increasing results by 42%.

I've built and scaled full-funnel campaigns in marketplace, health and fitness, and fintech businesses, from market-entry strategy to attribution and reporting. I use rigorous A/B testing, performance data, and AI tools such as Claude to improve campaigns, automate recurring work, and identify sustainable growth opportunities.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing Lead

Current

Sitly

Sep 2024 - Present (1 year 11 months)

Led and mentored a team of performance marketing managers, driving alignment with business objectives and performance targets. Owned ROAS targets across multiple countries, ensuring efficient budget allocation and scalable growth.

Google Ads Meta Ads A B Testing ROAS Team Leadership AI Tools Claude

Performance Marketing Expert

Sitly

Apr 2022 - Sep 2024 (2 years 5 months)

Managed and optimised Google Ads campaigns across 12 international markets, working closely with dev team to improve event tracking. Took over Meta and TikTok channels for the Canadian market and improved the ROAS by 20% year over year while scaling investment by 20%.

Google Ads Meta Ads TikTok Marketing ROAS Event Tracking Job Portals

Digital Marketing Expert - SEA

1FF

Mar 2021 - Apr 2022 (1 year 1 month)

Executed and optimised Google Ads campaigns across 10+ international markets, working closely with Google account managers and consistently optimising towards ROAS-driven objectives. Managed Google Universal App Campaigns, Apple Search Ads, and ASO initiatives for a newly launched mobile application.

Google Ads Apple Search Ads ASO A B Testing Landing Pages User Acquisition

Performance Marketing Manager

Management Financial Group

Jun 2020 - Feb 2021 (8 months)

Planned, launched, and managed end-to-end digital marketing campaigns for multiple companies within the holding. Acted as a digital marketing advisor to cross-company marketing teams, providing expertise and performance guidance.

Digital Marketing Campaign Management Performance Measurement Attribution Reporting

Performance Marketing Expert

Management Financial Group

Feb 2019 - May 2020 (1 year 3 months)

Owned budget allocation and spend optimisation across three companies within the holding. Planned, launched, and optimised performance advertising campaigns, analysing results and continuously improving efficiency.

Performance Advertising Collaboration