Open to opportunities

Andrea Wee

@andreawee

Message

I drive business growth through strategic partnerships, sales, marketing, and operational leadership.

Malaysia

Message

What I'm looking for

I'm looking to drive growth through strategic partnerships, sales, marketing, and operational leadership in regional or international, remote, hybrid, or cross-border environments.

I've led commercial growth across Nandina Remanufacturing, Enbooth, Partipost, and The Roof Group, building partnerships, acquiring clients, and bringing new market opportunities to life.

At Nandina Remanufacturing, I lead business development across Asia and international markets for sustainable textile solutions. I'm also spearheading its first circular-merchandise case study using aviation materials, connecting client needs with design and production capabilities.

As a founding team member at Enbooth, I helped scale the business from ground zero to seven-figure annual revenue and supported an 80% increase in DTC sales revenue through digital market penetration. I also planned a product launch that generated RM100,000 in sales in its first week.

I've managed cross-functional teams and people operations, from recruitment and SOP development to sales, marketing, e-commerce, production, logistics, events, and client success. At Partipost, I ranked highest in sales among new hires in Q1 and generated RM70,000 on my first deal with Salad Atelier.

Experience

Work history, roles, and key accomplishments

Current

Business Development Manager

Current

Nandina Remanufacturing Sdn Bhd

Jul 2025 - Present (1 year 1 month)

Lead business development strategy across multiple sectors, driving client acquisition and market penetration in Asia and international markets. Spearheading the creation of the first case study on circular merchandise derived from aviation materials.

Business Development Lead Generation Client Engagement Strategic Partnerships

Head of People (People Operations Manager)

Ophelia Management Sdn Bhd

Aug 2023 - Jul 2025 (1 year 11 months)

Directed full-spectrum people operations including recruitment, onboarding, training, and performance management. Developed and implemented SOPs and job scopes to improve operational clarity and efficiency.

People Operations Recruitment Onboarding Training Performance Management SOP Development Workforce Planning

Business Development Manager

Partipost Sdn Bhd

Jan 2023 - Jul 2023 (6 months)

Drove new business growth through strategic outreach and consultative selling, securing partnerships with key brands and agencies. Ranked highest in sales among new hires in Q1.

Business Development Sales Lead Qualification Consultative Selling Influencer Marketing Sales Presentations

Head of Sales, Business Development & Marketing

Enbooth (En Furnitures Sdn Bhd)

Jan 2020 - Dec 2022 (2 years 11 months)

Founding team member responsible for developing and executing business strategy, scaling the business from ground zero to seven-figure annual revenue. Led end-to-end commercial operations across sales, marketing, and growth.

Business Strategy Sales Marketing Growth Strategy Cross functional Leadership E Commerce Sales Digital Campaigns

Events & Business Development Manager

The Roof Group (Scenic Idea Sdn Bhd)

Jan 2019 - Dec 2019 (11 months)

Spearheaded event sales and business development, driving consistent monthly revenue through a one-stop event destination model. Managed end-to-end event operations including planning, budgeting, and vendor coordination.

Event Management Business Development Sales Budgeting Vendor coordination team training

Marketing and Sales Executive

Firm Motion Sdn Bhd

Dec 2017 - Jan 2019 (1 year 1 month)

Managed end-to-end event execution, overseeing stage operations, delegate engagement, and KOL management. Supported integrated marketing campaigns including creative conceptualisation and social media strategy.

Event Execution Marketing Campaigns Social Media Strategy KOL Management Vendor coordination Brand Consistency