roy chan

Analyzed market intelligence and competitor activity to shape sales strategy, improving market penetration by 10%. Expanded into the EV market, contributing RM1M in first-year sales and 10% local market share.

Designed and executed integrated commercial campaigns to drive demand generation and pipeline growth. Led the Sinova product launch, generating 3.3M digital media views, and mentored a team of 3 junior marketers.

Developed regional growth strategies using market analysis to identify expansion opportunities across Asia. Guided country teams in Thailand, Malaysia, Singapore, Vietnam, Indonesia, and Brunei, driving an additional 5% in sales.

Delivered ad hoc construction and fit-out projects for high-end residential, hotel, and hospital developments, coordinating stakeholders to maintain timely execution. Analyzed the Malaysian electrical products import landscape to inform sourcing and compliance decisions.

Managed strategic marketing for a RM100M portfolio, introducing a new product that grew business by RM1M. Improved CRM tracking accuracy by 70% and achieved 5% year-over-year margin growth.

Built business opportunities in the SSL market through business development and customer engagement. Negotiated a CSR project that generated RM700K+ in revenue.

Coordinated turnkey X-ray and ultrasonic solution projects across sales, application, and service requirements. Sold the first portable XRF machine in Malaysia through market analysis and consultative selling.

Delivered pre-sales, post-sales, installation, training, and after-sales support, strengthening customer service and sustaining account development. Mentored junior engineers and partnered across functions to resolve issues quickly.

Bachelor of Engineering in Electrical and Electronic, completed in 2000.

Higher National Diploma in Engineering (Electrical and Electronic), completed in 1998.