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Anastasia RickAR
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Anastasia Rick

@anastasiarick

I grow large retail brands through performance-focused native advertising.

Germany
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What I'm looking for

I'm looking to grow large brands through performance marketing, creative optimization, and customer-focused advertising strategies.

I'm a Retail Account Manager in Google's Apparel Large Customer Sales team, supporting large retail customers.

Previously at Taboola, I helped brands including ERGO, Thermondo, and InnoGames scale sales through native advertising.

I'm focused on creative optimization and building flawless funnels from ad to landing page, with performance marketing at the core of my work.

My background also includes social media strategy, content creation, influencer management, project management, market research, and data analysis.

Experience

Work history, roles, and key accomplishments

Google logoGO
Current

Retail Account Manager, Apparel, Large Customer Sales

Mar 2025 - Present (1 year 6 months)

Manages retail accounts in the apparel sector for large customer sales.

Taboola logoTA

Associate Advertising Account Managerin

Jan 2022 - Mar 2025 (3 years 2 months)

- Helping big brands like ERGO, Thermondo or Innogames scale their sales with native ads
- Specialized in creative optimization
- Making sure your funnel is flawless, from ad to landingpage
- Performance marketer at the core

Freelancer- Self employed logoFE

Social Media Manager

May 2020 - Dec 2021 (1 year 7 months)

Content Creation (Videos & Static Images, Copywriting)
Community Management
Influencer Management
Social Media Strategy

FM

Research Assistant

Friedrich-Schiller-Universität Jena, Chair of General Management and M

Jan 2014 - Jan 2016 (2 years)

Participant Recruitment
Data Collection
Data Analysis

Friedrich-Schiller-Universität Jena logoFJ

Research Assistant

Friedrich-Schiller-Universität Jena

Jan 2014 - Jan 2016 (2 years)

Assisted in research at the Chair of General Management and Marketing, including participant recruitment, data collection, and data analysis.

Education

Degrees, certifications, and relevant coursework

UP

United POP

Diploma, Music Production, Specialization: Arrangement

Radboud University logoRU

Radboud University

Master of Science, Business Administration

Master of Science in Business Administration with a specialization in Marketing from Radboud University.

RU

Radboud University

Master of Science - MS, Business Administration, Specialization: Marketing

Friedrich Schiller University Jena logoFJ

Friedrich Schiller University Jena

Bachelor of Science, Business and Economics

Bachelor of Science in Business and Economics with a specialization in Marketing from Friedrich Schiller University Jena.

Friedrich Schiller University Jena logoFJ

Friedrich Schiller University Jena

Bachelor of Arts, Sociology

Bachelor of Arts in Sociology with a specialization in Quantitative Research from Friedrich Schiller University Jena.

FJ

Friedrich Schiller University Jena

Bachelor of Science - BS, Business and Economics, Specialization: Marketing

FJ

Friedrich Schiller University Jena

Bachelor of Arts - BA, Sociology, Specialization: Quantitative Research

BS

Bromsgrove School

International Baccalaureate

Tech stack

Software and tools used professionally

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