Open to opportunities

Ivo pereira

@ivopereira

Growth and marketing leader scaling consumer businesses with hands-on full-stack growth strategy, execution, and AI-driven workflows.

Portugal

Message

What I'm looking for

I’m looking for a hands-on growth leadership role where I can own acquisition, conversion, retention, and GTM end-to-end—scaling profitably (US/Europe) with full-stack execution and AI-integrated growth workflows.

I’m a growth and marketing operator with 15+ years scaling consumer businesses, with the deepest tenure in consumer. Most recently, I served as Head of Growth at biocol labs, scaling revenue from low seven figures to eight figures (about 7x) profitably, with the US as the primary market.

I’m full-stack across paid, lifecycle, subscription, and GTM—hands-on in both strategy and execution. I integrate AI tooling into everyday growth workflows to move faster without losing rigor.

At biocol labs, I led the growth team that reshaped go-to-market through positioning, message, and how the product was sold—bringing CAC down to about a third. I also moved the business from one-time purchase to subscription, roughly tripling customer LTV, while owning the full growth stack (paid, CRO, email, SMS, lifecycle, paid creative direction, and data) and building the financial and growth models used to plan.

Before that, I joined the founding team at an early-stage wine marketplace (Decantify), owning growth end-to-end from scratch—paid, social, website, CRO, email, and data. I’ve also led paid acquisition at Utrust (crypto payments), scaled Undandy from low five figures into eight figures as the first employee, and started in agency and community roles across SEM/PPC, SEO, email, and social execution.

Experience

Work history, roles, and key accomplishments

Current

Fractional Head of Growth

Current

Independent

Apr 2026 - Present (2 months)

Provided hands-on, full-stack growth leadership across acquisition (paid, SEO, ad creative), conversion and retention (CRO, lifecycle, subscription), and upstream GTM work including ICP, positioning, and growth modeling.

Paid Acquisition SEO CRO Lifecycle Marketing Subscription Growth ICP Positioning GTM Growth Modeling

Head of Growth

Biocol Labs

Mar 2022 - Mar 2026 (4 years)

Led growth to scale Biocol Labs from low seven figures to eight figures over four years (~7x), profitably with the US as the primary market. Reshaped go-to-market to bring CAC to about one-third of prior levels and shifted from one-time purchases to subscriptions to roughly triple customer LTV.

Growth Strategy Paid Acquisition CRO Lifecycle Marketing Subscription Growth Marketing Analytics Growth Modeling

Head of Growth

Decantify

Dec 2020 - Sep 2022 (1 year 9 months)

Joined the founding team of an early-stage wine marketplace and built the growth function from scratch, owning paid, social, website, CRO, email, and data.

Paid Acquisition Social Media Growth Website CRO Email Marketing Marketing Analytics A B Testing Marketplace Growth Lifecycle Marketing

Senior Performance Marketing Manager

Utrust

Sep 2021 - Mar 2022 (6 months)

Owned paid acquisition at a Portuguese-based crypto payments company and partnered with sales on ICP definition and joint go-to-market initiatives.

Paid Acquisition Performance Marketing Sales Alignment Conversion Optimization Marketing Analytics Crypto Payments

Growth Lead

Undandy

Feb 2016 - Sep 2020 (4 years 7 months)

Was the first employee at Undandy and helped scale the company from low five figures to eight figures over four and a half years, with the US as the largest market and meaningful sales in Europe and the Middle East. Owned the full growth stack including paid, CRO, website, email, SMS, lifecycle, and SEO.

Paid Acquisition CRO Website Optimization Email & SMS Lifecycle SEO Full Growth Stack Ownership