
Anas Abu Sall
@anasabusall
I drive SaaS, app, and marketplace growth through lifecycle, product, and digital marketing.
What I'm looking for
At Salla, I lead lifecycle strategy across onboarding, activation, engagement, retention, and monetization for a SaaS platform. I build tracking plans, KPIs, experiment roadmaps, feature-launch communications, and personalized multi-channel journeys.
Previously, I grew products at Manzilik, Famcare, JafarShop, and Microweber, contributing to 65k+ app installs, 110k users in nine months, 970% traffic growth, and 80k+ websites built. I combine product marketing, growth, analytics, and go-to-market work to improve adoption, revenue, and time-to-value.
Experience
Work history, roles, and key accomplishments
Lifecycle Marketing Manager
Salla
Nov 2024 - Aug 2026 (1 year 9 months)
Led lifecycle strategy for a SaaS platform, focusing on onboarding, activation, engagement, retention, and monetization. Collaborated with teams to define tracking plans, KPIs, and experiment roadmaps, and managed feature launch communications.
Head of Marketing
Manzilik
Aug 2022 - Mar 2024 (1 year 7 months)
Led the marketing team in developing digital marketing strategies, optimizing online campaigns, and aligning efforts with user needs. Achieved +65k mobile app installs, +27k home owners acquired, and +600 service inquiries.
Product Marketing Manager
Famcare
Jun 2020 - Oct 2021 (1 year 4 months)
Responsible for go-to-market and growth phases for a therapy app, reaching 110k users in the first 9 months with 26% average quarterly growth.
Digital Marketing Manager
JafarShop
Jun 2018 - Mar 2021 (2 years 9 months)
Played a key role in achieving 970% growth in traffic, 143% on retention, and 379% on paying customers, excluding the last 2 quarters affected by COVID.
Product & Marketing Manager
Microweber
Dec 2018 - Oct 2019 (10 months)
Took decisions to boost growth including launching an open-source version and building as a one-click app on cloud platforms, leading to more than 80K websites built using Microweber.
Senior Digital Marketing Specialist
Orounda PSP
Sep 2018 - Oct 2019 (1 year 1 month)
Reached the first target of 200k Euro monthly transactions with 0 budget using only email marketing.
Senior Marketing Manager
RadioActive
Sep 2018 - Oct 2019 (1 year 1 month)
Managed marketing activities for products including Microweber and Orounda PSP, contributing to growth and achieving targets.
Digital Marketing Manager
MENA Alliances
Nov 2015 - Jan 2018 (2 years 2 months)
Played a key role in achieving 970% growth in traffic, 143% on retention, and 379% on paying customers, excluding the last 2 quarters affected by COVID.
Growth Hacker
Exa Serve
Feb 2014 - Nov 2015 (1 year 9 months)
Worked on products including NANA.SA, responsible for developing and implementing strategies for market validation, entrance, and growth.
Growth Hacker
NANA.SA
Feb 2014 - Nov 2015 (1 year 9 months)
Developed and implemented strategies for market validation, entrance, and growth, working closely with the product team to ensure alignment with market demands.
Product Marketing & Growth
Asaas.rent
Feb 2014 - Nov 2015 (1 year 9 months)
Managed all marketing aspects and collaborated with the product team to ensure market validation, successful market entrance, product-market fit, and steady customer acquisition growth.
Education
Degrees, certifications, and relevant coursework
Google Analytics, Analytics
Google Analytics certification.
Google Ads Search Certification, Advertising
Google Ads Search Certification.
Google Ads Display Certification, Advertising
Google Ads Display Certification.
HubSpot
Hubspot Inbound Marketing, Marketing
HubSpot Inbound Marketing certification.
IBM
IBM Design Thinking Practitioner, Design Thinking
IBM Design Thinking Practitioner certification.
Islamic University of Gaza
Bachelor of Science, Computer Engineering
2008 - 2014
Bachelor of Science in Computer Engineering from the Islamic University of Gaza, completed in 2014.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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