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Anas Abu Sall

@anasabusall

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I drive SaaS, app, and marketplace growth through lifecycle, product, and digital marketing.

Turkey

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What I'm looking for

I'm looking to lead lifecycle, product, or growth marketing for digital products, partnering closely with product teams to improve activation, retention, adoption, and revenue through data-informed experimentation.

At Salla, I lead lifecycle strategy across onboarding, activation, engagement, retention, and monetization for a SaaS platform. I build tracking plans, KPIs, experiment roadmaps, feature-launch communications, and personalized multi-channel journeys.

Previously, I grew products at Manzilik, Famcare, JafarShop, and Microweber, contributing to 65k+ app installs, 110k users in nine months, 970% traffic growth, and 80k+ websites built. I combine product marketing, growth, analytics, and go-to-market work to improve adoption, revenue, and time-to-value.

Experience

Work history, roles, and key accomplishments

Lifecycle Marketing Manager

Salla

Nov 2024 - Aug 2026 (1 year 9 months)

Led lifecycle strategy for a SaaS platform, focusing on onboarding, activation, engagement, retention, and monetization. Collaborated with teams to define tracking plans, KPIs, and experiment roadmaps, and managed feature launch communications.

Lifecycle Marketing SaaS Onboarding Activation Engagement Retention Monetization KPI Definition Experimentation Multichannel Communication In App Messaging Email Marketing Push Notifications WhatsApp Marketing Playbooks Messaging Guidelines

Head of Marketing

Manzilik

Aug 2022 - Mar 2024 (1 year 7 months)

Led the marketing team in developing digital marketing strategies, optimizing online campaigns, and aligning efforts with user needs. Achieved +65k mobile app installs, +27k home owners acquired, and +600 service inquiries.

Digital Marketing Team Leadership Campaign Optimization Mobile App Marketing User Acquisition Growth Strategy

Product Marketing Manager

Famcare

Jun 2020 - Oct 2021 (1 year 4 months)

Responsible for go-to-market and growth phases for a therapy app, reaching 110k users in the first 9 months with 26% average quarterly growth.

Product Marketing Go To Market Strategy Growth User Acquisition Healthcare Software

Digital Marketing Manager

JafarShop

Jun 2018 - Mar 2021 (2 years 9 months)

Played a key role in achieving 970% growth in traffic, 143% on retention, and 379% on paying customers, excluding the last 2 quarters affected by COVID.

Digital Marketing Traffic Growth Retention Customer Acquisition Ecommerce

Product & Marketing Manager

Microweber

Dec 2018 - Oct 2019 (10 months)

Took decisions to boost growth including launching an open-source version and building as a one-click app on cloud platforms, leading to more than 80K websites built using Microweber.

Product Management Marketing Open Source cloud deployment Growth

Senior Digital Marketing Specialist

Orounda PSP

Sep 2018 - Oct 2019 (1 year 1 month)

Reached the first target of 200k Euro monthly transactions with 0 budget using only email marketing.

Email Marketing Digital Marketing Growth Budget Management

Senior Marketing Manager

RadioActive

Sep 2018 - Oct 2019 (1 year 1 month)

Managed marketing activities for products including Microweber and Orounda PSP, contributing to growth and achieving targets.

Marketing Management Product Marketing Growth Strategy

Digital Marketing Manager

MENA Alliances

Nov 2015 - Jan 2018 (2 years 2 months)

Played a key role in achieving 970% growth in traffic, 143% on retention, and 379% on paying customers, excluding the last 2 quarters affected by COVID.

Digital Marketing Traffic Growth Retention Customer Acquisition

Growth Hacker

Exa Serve

Feb 2014 - Nov 2015 (1 year 9 months)

Worked on products including NANA.SA, responsible for developing and implementing strategies for market validation, entrance, and growth.

Growth Hacking Market Validation Market Entry Growth Strategy Product Collaboration

Growth Hacker

NANA.SA

Feb 2014 - Nov 2015 (1 year 9 months)

Developed and implemented strategies for market validation, entrance, and growth, working closely with the product team to ensure alignment with market demands.

Growth Hacking Market Validation Market Entry Growth Strategy Product Collaboration

Product Marketing & Growth

Asaas.rent

Feb 2014 - Nov 2015 (1 year 9 months)

Managed all marketing aspects and collaborated with the product team to ensure market validation, successful market entrance, product-market fit, and steady customer acquisition growth.

Product Marketing Growth Market Validation Product Market Fit Customer Acquisition