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Sadi Mert Devekuşu

@sadimertdevekuu

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Growth marketer at Alarmly who grew organic installs 4x and improved page-view-to-install conversion to 45%.

Turkey

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What I'm looking for

I'm pursuing a career in growth and performance marketing, using a data-driven, experiment-first approach.

At Alarmly, I grew organic downloads from about 5 to more than 20 per day through ASO, keyword research, and App Store metadata optimization. I also increased page-view-to-install conversion from about 10% to 45%.

I improved Alarmly’s subscription monetization and paywall, growing monthly revenue from $0 to $78 by September 2026. I redesigned the alarm experience, added challenge-based mini-games, and rebuilt onboarding, which reached a 76% completion rate.

I built event tracking and automated daily reporting with Firebase, GA4, and Amplitude to support funnel analysis, A/B testing, and performance monitoring. Earlier, at iLab Holding, Tibas Ventures, and Vodafone, I supported investment analysis, startup scouting, and B2B product marketing.

Experience

Work history, roles, and key accomplishments

Current

Growth & Product Lead

Current

Alarmly

Jun 2026 - Present (5 months)

Scaled organic downloads from ~5 to 20+ per day (4x growth) through ASO and App Store optimization, increasing page-view-to-install conversion from ~10% to 45%. Grew monthly revenue from $0 to $78 by September 2026, redesigned the core alarm architecture, and rebuilt the onboarding experience to achieve a 76% completion rate.

ASO Keyword Research App Store Optimization Subscription monetization Paywall Optimization Product Led Growth UI UX Firebase GA4 Amplitude Event Tracking Funnel Optimization A B Testing Performance Monitoring

Strategy & Business Development Intern

iLab Holding

Apr 2025 - Feb 2026 (10 months)

Evaluated acquisition opportunities across portfolio companies through market and business model analysis, delivering strategic recommendations to the CEO. Supported a $1.5M AI-driven healthcare investment by analyzing product capabilities, benchmarking competitors, and mapping expansion opportunities across Europe and EMEA.

Market Analysis Business model analysis Competitive Benchmarking Strategic Recommendations Investment Analysis

Investment Analyst Intern

Tibas Ventures

Nov 2023 - Apr 2024 (5 months)

Conducted initial meetings with 50+ startups and participated in the investment process of 6 startups. Responsible for startup scouting and identifying promising investment opportunities.

Startup Scouting Investment Analysis Due Diligence Deal Sourcing

Product Marketing Intern

Vodafone

Nov 2022 - Apr 2023 (5 months)

Participated in the launch of Vodafone's MEXT Technology Center sponsorship, its largest sponsorship outside of Beşiktaş. Supported corporate marketing of B2B products, including webinar planning, execution, and lead generation.

Product Marketing B2B Marketing Webinar Planning Lead Generation Sponsorship