Open to opportunities

Gulumser Baran Sen

@gulumserbaransen

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Accomplished Chief Marketing Officer with a track record of growth.

Turkey

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What I'm looking for

I am looking for a dynamic role that fosters innovation and collaboration, where I can leverage my marketing expertise to drive growth and enhance brand presence.

I am an accomplished Chief Marketing Officer with extensive experience in driving growth and enhancing brand visibility across diverse markets. Currently, I lead the marketing strategy at TheLifeCo Wellbeing, where I spearheaded initiatives that resulted in a remarkable 30% revenue growth and a 50% improvement in conversion rates. My strategic approach to content marketing and influencer campaigns has successfully expanded our reach into five new markets, showcasing my ability to adapt and thrive in competitive environments.

Previously, as Marketing Director at Paraşüt Yazılım, I led a high-performing team that achieved a 50% growth in subscription rates within a year. My commitment to nurturing collaborative relationships with clients and partners has been instrumental in driving new customer acquisition. I have a proven track record of leveraging technology and data-driven strategies to meet and exceed business objectives, ensuring alignment with organizational goals.

With a background that spans various sectors, including SaaS and PaaS, I excel in developing innovative marketing strategies that deliver sustainable results. My experience as a founder and director has equipped me with a unique perspective on business growth, allowing me to identify and capitalize on new opportunities effectively. I am passionate about achieving significant user acquisition and fostering long-term client relationships.

Experience

Work history, roles, and key accomplishments

Current

Chief Marketing Officer

Current

TheLifeCo Wellbeing

Dec 2022 - Present (2 years 6 months)

Spearheaded sales and marketing strategy, achieving 30% revenue growth and 50% improvement in conversion rates. Expanded into 5 new markets and optimized content marketing efforts, enhancing lead generation and brand visibility.

Sales Strategy Content Marketing Team Leadership Sales Growth Lead Generation Performance Marketing Public Relations

Marketing Director

Paraşüt Yazılım

Aug 2021 - Sep 2022 (1 year 1 month)

Led a high-performing marketing team, achieving a 50% growth in subscription rates. Developed new distribution channels and strategic partnerships while managing relationships with agencies to meet marketing objectives.

Growth Marketing Team Management Strategic Partnerships SEM SEO Copywriting UX Writing PR Data Driven Marketing

New Business Director

I-AM Experience Design

Feb 2018 - Aug 2021 (3 years 6 months)

Achieved 150% sales target by creating new business opportunities and defining the company's business strategy. Established strategic partnerships and represented the company at external events.

Sales Development Business Strategy Contract Negotiation Strategic Partnerships

Founder

Simurg Teknoloji

Nov 2015 - Feb 2018 (2 years 3 months)

Established a dating platform recognized among the top 40 digital start-ups, achieving over 30,000 users and generating recurring revenue with superior Customer Lifetime Value.

User Acquisition Market Acceptance Revenue Platform Business Strategy User Engagement Innovation

Country Director

ProSiebenSat1 Games

Mar 2011 - Jan 2014 (2 years 10 months)

Led Turkish operations achieving 120% revenue growth. Directed marketing strategies and established new revenue streams through strategic partnerships and optimized sales networks.

Revenue Marketing Strategy Customer Satisfaction Strategic Partnerships Business Development Affiliate Marketing Brand Partnerships Communication

Country Manager

K2Network

Oct 2007 - Mar 2011 (3 years 5 months)

Achieved 150% revenue growth by establishing the local office and managing strategic relationships with government authorities. Led growth hacking activities for market expansion.

Revenue Strategic Lobbying HR Management Strategic Partnerships Growth Hacking Public Relations Sales Management

Marketing Manager

Superonline

Apr 2004 - Sep 2007 (3 years 5 months)

Developed impactful marketing programs driving brand visibility and customer engagement. Managed marketing budget and orchestrated events to strengthen relationships.

Marketing Program Management Customer Engagement Budget Management Event Management Market Research Partnership Management

Product Manager & Marketing Supervisor

Siemens Business Services

Sep 2002 - Apr 2004 (1 year 7 months)

Executed marketing plans aligned with company strategy, leading product marketing processes and innovating new revenue streams through strategic product developments.

Marketing Planning Product Marketing Revenue Stream Development Strategic Development Performance Monitoring Business Success

Channel Marketing Specialist

Feb 1999 - Sep 2002 (3 years 7 months)

Executed marketing programs to expand market reach and penetration, pioneering the e-channel program and managing a significant marketing fund for channel development.