Open to opportunities

Zeynep Yeşilay

@zeynepyeilay

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I build growth, brand, and communications strategies for national and international businesses.

Turkey

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What I'm looking for

I'm looking for opportunities where I can lead growth, brand, and communications initiatives, turn business needs into actionable strategies, and build long-term client or customer relationships in a collaborative environment.

At Cut Creative Agency, I lead end-to-end marketing, content production, and brand communications projects for national brands. I turn client needs into strategies, proposals, project plans, and long-term partnerships.

As Co-Founder, I combine creative direction with operational coordination to deliver projects successfully and on time. I've managed cross-functional teams of 3–15 professionals across diverse marketing disciplines.

At Qooper Mentoring Software, I developed growth marketing initiatives supporting user acquisition and engagement, while contributing to email marketing, lead generation, customer journeys, and CRM processes in an international remote environment.

My background also includes business analysis at Servislet and digital marketing, social media, content strategy, reporting, and campaign optimization at Hello World Agency. I bring an economics and econometrics perspective to data-informed marketing and business development decisions.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder | Brand Management & Communication

Current

Cut Creative Agency

Jan 2024 - Present (2 years 7 months)

Lead end-to-end marketing, content production, and brand communications projects for national brands. Manage new business acquisition, proposal development, and long-term client relationships.

Marketing Content Production Brand Communications Strategy Proposal Development Client Relationship Management Creative Direction Operational Coordination Team Management

Business Development Representative

Qooper Mentoring Software

Jan 2022 - Jan 2025 (3 years)

Developed growth marketing initiatives to drive user acquisition and engagement. Contributed to email marketing, lead generation, customer journey, and CRM processes.

Growth Marketing Email Marketing Lead Generation Customer Journey CRM Cross Functional Collaboration

Business Analyst

Servislet

Jan 2022 - Dec 2022 (11 months)

Conducted business analysis and process improvement initiatives covering the company website, digital marketing activities, and customer data. Turned business needs into actionable insights to support data-driven decision-making.

Business Analysis Process Improvement Digital Marketing Data Analysis Data Driven Decision Making