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ananya jha

@ananyajha1

Brand Marketing Specialist at Contact Point 360 / Zinus, executing campaigns across email, social, influencer, and retail channels.

India

Message

At Contact Point 360 / Zinus, I manage end-to-end brand campaign execution for a US DTC brand, coordinating teams across creative, PR, legal, finance, DTC, and operations. I maintain campaign plans and documentation from kickoff through post-mortem, including KPI tracking across concurrent workstreams.

I manage email and SMS production and automated marketing workflows using HubSpot and Freshworks, as well as WhatsApp campaigns. I also built the brand’s LinkedIn presence from zero, achieving 7 to 15% engagement rates above platform benchmarks.

Previously, at The Orbit, I managed marketing operations and online events for a B2B SaaS platform. At Zeroin Management, I managed outreach to 500+ organisations that converted into 80+ confirmed partnerships, and coordinated a 3-day international online event across 100+ countries.

Experience

Work history, roles, and key accomplishments

Current

Brand Marketing Specialist

Current

Contact Point 360 / Zinus

Jul 2024 - Present (2 years 2 months)

Managed end-to-end execution of major brand campaigns across social media, email, influencer, and retail channels, building sequenced project plans with task owners, timelines, and budget trackers. Coordinated across creative, design, PR, legal, finance, DTC, and operations teams to ensure every campaign element landed on time and error-free.

Marketing Associate

The Orbit

Oct 2023 - May 2024 (7 months)

Managed marketing operations including content calendars, HubSpot email campaigns, community programming, and online event coordination across multiple concurrent workstreams. Set up HubSpot email workflows, contact list segmentation, and outreach sequences using Apollo for lead generation and brand awareness.

HubSpot Apollo Email Marketing Content Calendar Event Coordination Webinars Lead Generation Community Management

Digital Marketing Executive

E2e Media and Marketing

Apr 2023 - Sep 2023 (5 months)

Executed email marketing, cart recovery, and WhatsApp campaigns using Freshworks CRM including workflow setup, audience segmentation, and performance tracking. Configured chatbot workflows and managed CRM records for multiple client accounts simultaneously.

Freshworks Email Marketing WhatsApp Marketing CRM Chatbot Audience Segmentation Performance Monitoring Marketplace Coordinator

Marketing Coordinator

Zeroin Management

Nov 2021 - Mar 2023 (1 year 4 months)

Managed outreach campaigns to 500+ organisations globally, maintaining pipeline documentation and follow-up sequences converting outreach into 80+ confirmed partnerships. Planned and executed a 3-day international online event across 100+ countries coordinating sponsors, speakers, content, and logistics end to end.

Outreach Pipeline Management Event Planning International Coordination Partnership Development follow up sequences