Open to opportunities

Atharv Lanjekar

@atharvlanjekar

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Results-driven marketing professional with expertise in B2B strategies.

India

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What I'm looking for

I am looking for a dynamic role that fosters creativity and growth, where I can leverage my marketing expertise to drive impactful campaigns.

I am a results-driven Marketing and Public Relations professional with over 4 years of experience in B2B marketing, outbound campaigns, and marketing operations. My proficiency in using Zoho and CRM platforms has enabled me to excel in lead generation, campaign automation, and performance tracking. I have a proven ability to manage multi-channel outreach strategies across email, LinkedIn, and social media, enhancing brand visibility and driving qualified leads.

In my recent role as a Brand Manager at WeWork, I led integrated marketing and PR campaigns that significantly increased brand visibility in the B2B tech and healthcare sectors. By collaborating with internal teams and agencies, I crafted compelling outreach strategies that improved conversion efficiency by 20%. My experience as a Marketing Executive at Wuerth Business Services further honed my skills in managing email campaigns and lead tracking, resulting in a 25% increase in qualified lead generation.

Experience

Work history, roles, and key accomplishments

Brand Manager

WeWork

Jan 2024 - Dec 2024 (11 months)

Led integrated marketing and PR campaigns, enhancing brand visibility in B2B tech and healthcare sectors. Collaborated with teams to create email outreach and media content, while analyzing campaign data to optimize strategies, resulting in a 20% improvement in conversion efficiency.

Marketing Automation CRM Management Campaign Optimization Email Marketing Data Analysis B2B Marketing Performance Tracking Brand Strategy

Marketing Executive

Wuerth Business Services

Feb 2021 - Jul 2023 (2 years 5 months)

Managed email campaigns and lead tracking using Zoho CRM, achieving a 25% increase in qualified leads. Executed outbound campaigns and created performance dashboards, collaborating with sales to align marketing efforts with business targets.

Zoho Email Campaigns Lead Generation Marketing Automation Data Analysis Performance Dashboards B2B Marketing Campaign Management

Marketing & PR Analyst

F1 Compunik Marketing Corporation

Jan 2021 - Feb 2021 (1 month)

Monitored campaign performance using CRM and analytics tools, collaborating with the content team to develop targeted messaging. Conducted competitor analysis and market research to support outreach strategies.

CRM Tools Market Research Content Development Competitor Analysis Social Media Strategy Data Analysis

Public Relations Coordinator

Self-Employed

Apr 2020 - Dec 2020 (8 months)

Designed and managed PR and social media campaigns for tech startups, increasing media visibility by 40%. Handled email outreach and influencer collaborations, providing clients with performance reports and media ROI analysis.

Social Media Management Influencer Collaboration Content Development performance reporting

Education

Degrees, certifications, and relevant coursework

Savitribai Phule Pune University

Bachelor of Business Administration, International Business

2014 - 2017

Completed a Bachelor of Business Administration with a focus on International Business, gaining insights into global business practices and marketing strategies.