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Jeanette Estrada

@jeanetteestrada

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Digital experience and SaaS growth leader driving revenue with AI-enabled platforms.

United States

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What I'm looking for

I seek a senior role leading digital experience, CMS and AI-enabled marketing platforms that values cross-functional leadership, measurable revenue impact, and opportunities to scale technology and personalization.

I am a results-driven digital marketing leader with 12+ years building revenue-driving, user-centered platforms across SaaS, energy, and enterprise environments. I specialize in integrating CMS, analytics, CRM, and AI to deliver measurable customer experience improvements and scalable digital transformation.

At Hunter Douglas I managed an Adobe AEM SaaS CMS across 3,000+ websites contributing to $131M revenue in 2024, launched AI-driven CRM solutions supporting thousands of dealer accounts, and led cross-functional teams to improve governance and performance. I have a proven record of delivering complex platform initiatives on time and on budget while achieving substantial cost savings.

I seek to continue leading digital strategy, AI-integration, and platform governance to optimize customer journeys, drive adoption, and align marketing technology ecosystems with business goals.

Experience

Work history, roles, and key accomplishments

Marketing Manager

Hunter Douglas Window Fashions

Jan 2022 - Jan 2025 (3 years)

Led enterprise digital transformation by integrating Adobe AEM CMS, AI-driven CRM, and analytics across 3,000+ websites, driving $131M revenue in 2024 and growing organic traffic to 4M annual visitors.

Adobe Analytics Google Analytics Digital Strategy Vendor Management

Digital Marketing Senior Specialist

NextEra Energy Resources

Jan 2018 - Jan 2022 (4 years)

Managed Adobe AEM migration and UX improvements that achieved 90% compliance and secured page-one Google ranking, driving an 8% increase in online plan sign-ups and cost savings via in-house design.

SEO Conversion Rate Optimization Analytics Campaign Management

Digital Marketing & Partnerships Specialist

MetroNational Corporation

Jan 2017 - Jan 2018 (1 year)

Directed digital strategies and social programs for commercial properties, executing 50+ events and driving 8M impressions and 500K site visits in five months while managing a $250K social ad budget.

Social Media Strategy Campaign Management Event Marketing Paid Social Content Strategy Analytics Budget Management

Digital Marketing Specialist

Entrust Energy

Jan 2015 - Jan 2017 (2 years)

Grew social following by 10,000+ and increased web traffic by 25%, contributing to 15–25% revenue growth through integrated paid and organic campaigns and a new bilingual content program.

Social Media Marketing Content Production Reputation Management Web Traffic Growth & Compliance

B2B Website Marketing Analyst

DNV

Jan 2015 - Dec 2015 (11 months)

Managed 2,000+ B2B content pages across 38 markets using Tridion CMS, increasing site traffic by 5% and improving email engagement through regular campaign production.

Tridion CMS Content Management Email Marketing Analytics B2B Marketing

Marketing And Business Development Coordinator

Studio RED Architects

Jan 2014 - Jan 2015 (1 year)

Led social and content campaigns that increased engagement and followers, project-managed video production, and secured an 85% win rate on 50+ RFPs to drive firm growth.

Social Media Content Strategy Video Production Business Development PR Event Marketing Brand Awareness

Business Development Manager

Atlantico Lawn Services

Jan 2009 - Jan 2015 (6 years)

Closed and managed multi-location B2B contracts generating $1M+ ARR, achieved 80% renewal rate, and expanded qualified leads by 40% through targeted B2B marketing and account growth strategies.