Roopa Gopal
@roopagopal
I build personalized digital growth programs and scalable content operations for financial services.
United StatesWhat I'm looking for
At US Bank, I lead Next Best Action and dotcom personalization for Consumer Deposits and Wealth Management, generating $1M+ in monthly deposits revenue and $3M+ in monthly wealth revenue across 10+ customer journeys. I also led the Aprimo-to-Adobe Workfront migration, redesigning intake, production workflows, and governance to accelerate delivery.
Previously, I drove Adobe-powered personalization, MarTech transformation, and digital growth at Truist through a major bank merger and replatforming. My agency background at Ogilvy, Luckie & Co., Agency Pure, and Scout Life shaped my hands-on approach to client strategy, GTM planning, and cross-functional execution.
Experience
Work history, roles, and key accomplishments
Led the enterprise migration from Aprimo to Adobe Workfront, redesigning content intake and production workflows. Drives end-to-end engagement strategy for Next Best Action and dotcom personalization programs on Adobe Experience Platform.
Owned paid channel marketing across credit card and deposits portfolios. Championed Adobe Workfront adoption and led NBA personalization strategy for Consumer and Small Business Credit Card, delivering significant growth.
Led hybrid product marketing and GTM for retail deposits and debit across three banking brands. Centralized the Adobe MarTech stack and drove Adobe-powered personalization through a multiyear merger and re-platforming.
Owned client relationships end-to-end, from strategic discovery and creative briefing through execution and results reporting. Advised Unilever and AT&T as lead client consultant, developing GTM strategy and campaign roadmaps.
Senior Account Executive
Scout Life
Jan 2008 - Dec 2015 (7 years 11 months)
Owned client relationships end-to-end, from strategic discovery and creative briefing through execution and results reporting. Consulted for life sciences, healthcare, and B2B clients including Grifols, Optim Orthopedics, and Antron Fiber.
Senior Account Executive
Agency Pure
Jan 2008 - Dec 2015 (7 years 11 months)
Owned client relationships end-to-end, from strategic discovery and creative briefing through execution and results reporting. Consulted for life sciences, healthcare, and B2B clients including Grifols, Optim Orthopedics, and Antron Fiber.
Senior Account Executive
Luckie & Co.
Jan 2008 - Dec 2015 (7 years 11 months)
Owned client relationships end-to-end, from strategic discovery and creative briefing through execution and results reporting. Advised AT&T on email segmentation strategy as lead client consultant.
Education
Degrees, certifications, and relevant coursework
University of Alabama
Master of Science, Marketing
Master of Science in Marketing from the University of Alabama.
Guru Nanak Institute of Management Studies
Master of Business Administration, Marketing
Master of Business Administration in Marketing from Guru Nanak Institute of Management Studies, Mumbai.
Salesforce
Salesforce Sales Operations, Sales Operations
Salesforce Sales Operations certification.
Google UX Design – Foundations of User Experience Design, User Experience Design
Google UX Design – Foundations of User Experience Design certification.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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