Looking for a job

Lauren Missanelli

@laurenmissanelli

Message

On-premise key accounts professional at Alabama Crown Distributing Co, translating strategy into trade programs.

United States

Message

At Alabama Crown Distributing Co, I consult with buyers and owners on beverage program needs and support annual, seasonal, and customer-specific planning. I translate company strategy into trade programs that support sales and product visibility.

At Good People Brewing Company, I worked with owners, operations, sales, and distributor partners on marketing and go-to-market strategy. I also managed social media channels and field teams for festivals, community events, and partnerships.

Experience

Work history, roles, and key accomplishments

Current

On-Premise Key Accounts

Current

Alabama Crown Distributing Co

Consults with buyers and owners to understand beverage program needs, supports annual and seasonal planning, and translates company strategy into trade programs and revenue growth. Serves as territory ambassador with deep understanding of consumer behavior, pricing, and competitive pressures.

Sales Strategy Customer Relationship Management Trading Programs Consumer Behavior Analysis Pricing Strategy Competitive Analysis Leadership

On-Premise Sales

United Distributors Alabama

Jan 2018 - Jan 2023 (5 years)

Sold full portfolio of wine, beer, RTDs, liquor, and mixers, managed 150+ accounts, and created strategic marketing materials. Analyzed sales numbers and tracked progress towards goals, retaining 90% of sales during Covid.

Sales Account Management Marketing Materials Data Analysis Strategic Partnerships Portfolio Management

Director of Marketing

Good People Brewing Company

Jan 2013 - Jan 2018 (5 years)

Worked cross-functionally with owners, operations, and sales to create marketing strategy, and used data analytics to drive decision making. Managed social media channels, designed and managed brand merchandise, and led field teams for events and partnerships.

Marketing Strategy Data Analysis Business Intelligence Social Media Management Brand Management Cross Functional Collaboration Event Management Merchandising