JT B

Deliver personalized technical solutions in Apple's fast-paced environment, leveraging product expertise, needs assessment, relationship management, and problem-solving to create exceptional customer experiences and simplify complex technical information.

Partnered with leadership to launch and grow a luxury wine concierge division, providing cellar management and nationwide logistics to high-value clientele. Led business development, client acquisition, relationship management, and go-to-market initiatives.

Led omnichannel trade marketing strategies that increased sales and strengthened Kidde's brand presence across Walmart and Sam's Club, aligning brand, pricing, product, merchandising, and packaging initiatives. Facilitated custom digital and POS marketing materials, developed shelf layouts, supported annual retail line reviews, managed packaging changes and RFID implementation, and optimized produ

Partnered with global suppliers to develop and expand CPG beverage brands across the U.S. and Brazil, leading market analysis, consumer insights, vendor management, negotiations, and go-to-market strategy. Analyzed market trends and Nielsen consumer data, managed marketing toolkits, forged strategic partnerships with distributors and retailers, and oversaw e-commerce product listings.

Oversaw strategic development, execution, and financial performance of the private label wine division across 250 U.S. and Canadian stores, generating 22% of category sales and launching 300+ exclusive brands. Led cross-functional merchant teams, designed wine assortments, developed product blends and packaging, managed a global supplier base of 50+ partners, led RFP processes, utilized POS and op

Pursued a Master of Business Administration with a focus on International Marketing.

Earned a Bachelor of Arts in Merchandising.