Amrita Pohwani

Planned and executed comprehensive SEO strategies, optimizing on-page structures and technical/back-end SEO while leading link-building and local long-tail keyword initiatives. Implemented AEO/GEO/LLMO tactics, researched LLM-powered SEO workflows, and built automated dashboards and multi-agent AI systems.

Led SEO execution including measurable goal setting, link-building strategy, and creation of product description and website content. Managed on-page, off-page, and technical SEO work, including indexing auditing, while coordinating with Sales and analyzing algorithm changes.

Managed an SEO content writing team and oversaw daily performance monitoring and search algorithm tracking. Produced website audits and client SEO proposals, wrote SEO content (blogs, articles, meta titles/descriptions, guest posts), and maintained keyword targets while training link-building efforts.

Performed digital marketing and SEO for VW service and parts, including email marketing, content creation, and social media campaign management. Conducted keyword research, monitored Google algorithm updates, built WordPress websites, and supported experimentation via A/B and multivariate tests.

Designed and executed data-driven digital marketing strategies using automation, CRM workflows, and targeted email outreach. Automated Ahrefs SEO keyword clustering and daily reporting pipelines, built a custom SMTP mass email sender, and implemented end-to-end lead processing into HubSpot with segmented outreach sequences.

Pursuing a PhD in Marketing (currently enrolled). Focuses on applying academic research to practical AI adoption within organic marketing.

Earned an MBA in Marketing. Studies centered on marketing concepts and business strategy.

Earned a BSBA in Marketing. Built foundational business and marketing knowledge.

Earned a BCOM in Commerce. Completed undergraduate study in commerce-related disciplines.