Laraib Shabir

Lead digital marketing and end-to-end SEO strategy for a multi-brand portfolio (Marhaba Auctions, M1 Shipping, Baraf Café). Plan and manage paid advertising across Google Ads, Meta Ads, TikTok Ads, and Snapchat Ads for auction events and brand campaigns — audience targeting, retargeting, budget optimization, and ROI reporting. Diagnosed and led recovery of a major indexation collapse using Search

Led digital marketing and end-to-end SEO strategy for a multi-brand UAE portfolio and managed multi-platform paid advertising for auction and brand campaigns. Recovered a major indexation collapse on a Next.js platform and delivered monthly executive reporting with prioritized action plans.

Led SEO strategy across Marhaba Group of Companies, driving organic growth and search visibility for brands in Dubai and the wider UAE market.

- Delivered 227K+ organic clicks and 8.69M+ search impressions through on-page, technical, and content-led SEO.
- Built and executed full SEO strategy: keyword mapping, on-page & off-page optimization, technical fixes, and content optimization.
- Used Goog

• Developed and implemented SEO strategies to enhance website visibility in the GCC region.
• Achieved high rankings for AI-related searches, including "ChatGPT AI overview."
• Built valuable backlinks to improve domain authority and search engine performance.

Executed comprehensive SEO strategy for Dubai luxury real estate, including technical audits, crawlability/indexation fixes, site architecture, internal linking, and XML sitemap optimization. Conducted buyer-journey keyword research and developed SEO content while monitoring performance and reporting to stakeholders.

Managed full-cycle SEO and site optimization fully remotely, delivering consistent organic growth in competitive Saudi market segments. Built custom analytics dashboards for real-time performance tracking and collaborated asynchronously across time zones.

Supported marketing efforts with a focus on performance marketing, SEO, and paid social campaigns using Salesforce Marketing Cloud.

Worked as a website developer with an emphasis on search engine optimization (SEO).

Provided website development and SEO services, including conversion optimization and SEO improvements for clients.

Ran integrated SEO and PPC campaigns for international e-commerce and tech clients, achieving top Google rankings across multiple sites. Built and optimized WordPress and Shopify sites for speed, conversion, and SEO best practices.

Managed full-cycle SEO and site optimization fully remotely, delivering consistent organic growth in competitive Saudi market segments. Built custom analytics dashboards for real-time performance tracking; collaborated asynchronously across time zones — proven independent remote execution.

Provided web development and SEO work using Shopify and WordPress, alongside paid social and social optimization support.

Worked on WordPress development and SEO, supporting campaigns across email marketing and social media optimization.

Planned and executed SEO and social campaigns to increase traffic, engagement, and sales. Developed conversion-focused client websites alongside digital marketing efforts.

Ran integrated SEO + PPC campaigns for international e-commerce and tech clients; achieved Top 5 Google rankings for highly competitive keywords across multiple client sites. Built and optimized 15+ WordPress/Shopify sites for speed, conversion, and SEO best practices.

Worked as a WordPress developer for Cosmic Institute of Business & Technology.

Earned a Bachelor of Science degree in Computer Science from 2018 to 2021.

Completed a Digital Marketing certification at Cosmic Institute in 2018.

Completed a Website Development certification at Cosmic Institute in 2019.