Alex User
@pokik
Senior SEO Specialist driving AI visibility and organic growth through technical audits, content strategy, and GEO/AEO optimization.
What I'm looking for
I drive comprehensive digital growth across international and Russian projects—search optimization, AI visibility (GEO/AEO), technical audit, and content strategy. I’ve secured measurable wins in AI-generated visibility, including an international client’s “presence in search and AI visibility” with 82% growth in answers (GEO/AEO) and appearances in AI-generated responses.
Over 7 years, I grew from Content Manager to Head of SEO, including contributions to new website architecture and IT platform development, and getting projects into the green zone of Core Web Vitals. I lead SEO/technical improvements, landing page collaboration for paid traffic, and training—using GA4/GSC/Yandex tools plus prompt engineering (ChatGPT, Claude, Gemini) to support smarter SEO decisions.
Experience
Work history, roles, and key accomplishments
SEO Marketer & Web Admin
Kofe Global
Dec 2024 - Present (1 year 4 months)
Led SEO for a full e-commerce launch, including catalog structure, product cards, and customer engagement messaging integrations. Managed ongoing SEO/GEO-AEO optimization and technical improvements, using analytics from GA4, GSC, and Yandex Metrica.
Specialist SEO
Reputation House
Aug 2025 - Mar 2026 (7 months)
Improved search presence for an international client, increasing search impressions by ~80% and boosting AI visibility in GEO/AEO results (82% growth in AI-generated answers). Contributed to new website architecture and SEO-related technical work while supporting platform development.
Head of SEO
Rosdiplom
Nov 2018 - Feb 2026 (7 years 3 months)
Promoted from Content Manager to Head of SEO over 7 years, leading SEO, GEO/AEO, and technical initiatives across multiple projects. Improved performance to reach Core Web Vitals in the green zone, managed contractors, trained employees, and used Ahrefs/Semrush/Screaming Frog for keyword and semantic strategy.
Education
Degrees, certifications, and relevant coursework
Volgograd State University
Bachelor of Applied Mathematics and Computer Science, Applied Mathematics and Computer Science
2013 - 2017
Bachelor of Applied Mathematics and Computer Science at Volgograd State University from 2013 to 2017.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
disk.yandex.ru/i/HLPQTF1hG_kNLASocial media
Job categories
Skills
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