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ARNOLD User

@arnolduser2

SEO & Digital Marketing Team Lead optimizing rankings and performance through data-driven SEO and PPC.

United Arab Emirates
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What I'm looking for

I’m seeking a challenging position in Digital Marketing & Search Engine Optimization with a reputed organization—where I can apply SEO/PPC expertise, manage performance, and keep learning and growing.

I’m an SEO & Digital Marketing professional with 6 years 2 months of experience and 50+ SEO & PPC projects, focused on improving visibility, rankings, and lead generation. I specialize in turning keyword and performance data into actionable onsite and offsite strategies.

In my SEO work, I lead keyword research and analysis using tools like Ahrefs.com, Semrush, Google Keyword Planner, Uber Suggest, and Keywordtool.io—evaluating relevance, popularity, and “compositeness.” I drive on-page optimization (meta data, headings, content, internal linking, images) and off-page optimization through link building, blog creation and posting, guest blogging, and local/business listing strategies.

For measurement and growth, I implement and manage technical and reporting foundations such as XML sitemaps, robots.txt optimization, .htaccess, Google Analytics, and Google Search Console. I monitor rankings and search performance using analytics dashboards and competitor research to refine SEO strategies, while also managing social media sites to strengthen online reputation.

Alongside SEO, I manage PPC campaigns in Google Adwords and Facebook Ads—generating keywords and ad copies, analyzing CPC, impressions, CTR, and conversions, and targeting CPA goals to improve ROI. I also work with CMS platforms including WordPress, Drupal, and Joomla, and hold Google AdWords and Google Analytics certifications (2019).

Experience

Work history, roles, and key accomplishments

AL
Current

SEO Team Lead

Africaz Web Technologies Ltd

Mar 2013 - Present (13 years 3 months)

Led SEO strategy and execution across 50+ SEO/PPC projects, driving improved organic and Google Maps visibility through keyword research, on-page/off-page optimization, and link-building campaigns. Managed technical SEO (XML sitemaps, robots.txt, GA/Search Console) and analyzed performance using web analytics to recommend ongoing SEO and paid-campaign improvements.

Education

Degrees, certifications, and relevant coursework

Strathmore University logoSU

Strathmore University

Bachelor of Engineering, Computer Science and Engineering

2008 - 2012

Grade: 7.45 CGPA

Earned a B.E. in Computer Science & Engineering from Strathmore University in Nairobi from 2008 to 2012.

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