ARNOLD User

I’m an SEO & Digital Marketing professional with 6 years 2 months of experience and 50+ SEO & PPC projects, focused on improving visibility, rankings, and lead generation. I specialize in turning keyword and performance data into actionable onsite and offsite strategies.

In my SEO work, I lead keyword research and analysis using tools like Ahrefs.com, Semrush, Google Keyword Planner, Uber Suggest, and Keywordtool.io—evaluating relevance, popularity, and “compositeness.” I drive on-page optimization (meta data, headings, content, internal linking, images) and off-page optimization through link building, blog creation and posting, guest blogging, and local/business listing strategies.

For measurement and growth, I implement and manage technical and reporting foundations such as XML sitemaps, robots.txt optimization, .htaccess, Google Analytics, and Google Search Console. I monitor rankings and search performance using analytics dashboards and competitor research to refine SEO strategies, while also managing social media sites to strengthen online reputation.

Alongside SEO, I manage PPC campaigns in Google Adwords and Facebook Ads—generating keywords and ad copies, analyzing CPC, impressions, CTR, and conversions, and targeting CPA goals to improve ROI. I also work with CMS platforms including WordPress, Drupal, and Joomla, and hold Google AdWords and Google Analytics certifications (2019).