Abdul Hannan Usama

Built an organic entertainment news publication, achieving 49M+ views and 50K followers in 90 days without paid promotion. Managed distribution across Facebook and Instagram, with large earned reach and rapid follower growth.

Architected an AI-driven programmatic banking platform covering 72 countries, 2,750+ banks, and 4,500+ cities. Built dynamic schema markup and programmatic page generation, scaling to 15,000+ monthly organic visitors.

Oversees a digital publishing platform driven by search trend analysis, editorial planning, and content distribution funnels. Managed audience growth to 407M+ organic views in 12 months, led original production including telefilms and a Bollywood podcast series, and earned a Silver YouTube Creator Award.

Led technical SEO strategy, site audits, keyword architecture, and web performance optimization across a 10-brand portfolio. Managed a 20+ person cross-functional team, built SEO reporting dashboards for executive stakeholders, and contributed to attracting $8M+ in real estate and investment funding.

Formulated and executed end-to-end technical SEO and search growth plans, including technical audits, crawl efficiency fixes, Core Web Vitals optimization, and page speed improvements. Drove 200x organic traffic growth and scaled search revenue to $368,542/month while redesigning on-page conversion funnels to increase inbound quote submissions.

Directed social distribution and brand positioning across founder and corporate Meer Group handles, managing a creative team. Oversaw production of short-form video/reels and graphics, growing the founder’s following from 2.3M to 3.34M (+45%).

Performed technical and on-page SEO audits across 8+ e-commerce stores, improving crawlability, URL architecture, page speed, and ranking performance. Implemented white-hat backlink building, supported WordPress development and maintenance, and reduced average page load time by 1.8 seconds across managed properties.

Supported WordPress development and client service work for an e-commerce site, including site maintenance and support.

Supported WordPress development and client service work for an e-commerce/watch site.

Delivered WordPress development and client support across multiple sites and supported e-commerce customer service across multiple brands.

Produced SEO-optimized editorial and web content to support search visibility for a tech-focused property.

Produced SEO-optimized editorial and web content across e-commerce, news, fashion, and tech verticals to support search visibility.

Produced SEO-optimized editorial and web content to support search visibility for a web property.

Produced SEO-optimized editorial and web content to improve search visibility for a fashion/beauty publication.

Produced SEO-optimized editorial and web content to support search visibility for a news property.

Volunteered in leadership and event roles, supporting participant coordination and scientific programming.

Contributed as an event organizer and science lead, helping run programs and coordinate participants.

Volunteered in leadership and ambassador-style roles, supporting event operations and participant coordination.

Volunteered as an event leader and spokesperson, helping coordinate science-related activities and participant engagement.

Completed a Search Engine Optimization program with DigiSkills.pk in October 2022.

Completed the Google Digital Marketing and E-commerce Professional Certificate (7-course specialization).

Completed the Advanced Search Engine Optimization program with Simplilearn in September 2021.

Completed a BS in Information Technology at Mirpur University of Science and Technology (MUST). Graduated in 2020.