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Amit Kapoor

@amitkapoor

Message

I build revenue growth through media partnerships, D2C sales, and go-to-market strategy.

India

Message

I co-founded Divine International and built its D2C vertical, generating ₹33L in revenue, selling 5,000 units, and earning Amazon Best Seller ranking. I lead product positioning, performance marketing, demand planning, vendor negotiations, and customer retention.

Previously, I doubled Times Network's media-partnership revenue within nine months and built multi-crore revenue verticals at The Times of India and Media Transasia. Across media, digital, and e-commerce, I've grown brands through partnership models, integrated campaigns, sales leadership, and P&L ownership.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder & Director of Sales and Marketing

Current

Divine International

Apr 2024 - Present (2 years 5 months)

Co-founded Divine International and built a new D2C vertical from scratch, achieving ₹33L revenue within launch phase and securing Amazon's Choice badge. Launched new product variants, executed performance marketing, and implemented inventory forecasting to drive growth.

Sales Strategy Digital Advertising Customer Acquisition Brand Management Amazon Meta Google Ads Performance Marketing Inventory Forecasting vendor negotiation

DGM Brand Solutions & Media Partnerships

Times Network

May 2022 - Mar 2024 (1 year 10 months)

Transformed a declining Media Partnership division by implementing new partnership frameworks, increasing revenue from content tie-ups by 100% within 9 months. Onboarded 20+ new clients and developed standardized project management templates to reduce turnaround time by 20%.

Media Sales Partnership Management Revenue Growth Client Onboarding Project Management Team Mentoring KPI Frameworks

Consultant Media Strategy

Happiness Infinite Solutions

Jul 2021 - Apr 2022 (9 months)

Accelerated growth for regional newspapers facing revenue and circulation drops due to COVID-19 by optimizing rate cards, mentoring sales teams, and refining circulation strategies, resulting in up to 15% revenue rebound.

Media Strategy Rate Card Management Sales Mentoring Circulation Strategy

Deputy Chief Manager Brand Partnerships & Social Impact Initiatives

The Times of India

Sep 2011 - Jun 2021 (9 years 9 months)

Initiated CSR-linked revenue streams and spearheaded national programs like Teach India, reaching over 1 million citizens and enhancing brand visibility by 10%. Led cross-functional teams to exceed revenue targets and managed full P&L.

Brand Partnerships Social Impact CSR Campaign Management Team Leadership P&L management vendor negotiation

GM & National Sales Lead Special Projects

Media Transasia India Ltd.

Jul 2007 - Sep 2011 (4 years 2 months)

Navigated subprime crisis by identifying non-traditional clients and establishing a special projects vertical, generating a new multi-crore revenue stream. Expanded advertiser portfolio with government ministries and PSUs, increasing revenue from these sectors by 100%.

Sales Strategy Business Development Government Relations Team Management KPI Setting Pipeline Reviews

Senior Manager Media Marketing

Dainik Bhaskar Group

Feb 2006 - Jul 2007 (1 year 5 months)

Drove revenues by applying Lead Performance System to business plans, achieving consistent target over-delivery of 110-120% in Tech & Consumer verticals. Drove 360° engagement initiatives to increase advertiser participation by 30% YoY.

Media Marketing Sales Strategy Lead Performance System 360° Engagement Advertiser Relations

Early Career

Lokmat Newspapers, Indian Express, India Today Group

Apr 1996 - Jan 2006 (9 years 9 months)

Conceptualized and executed 'Faral Utsav,' a regional event solution replicated in 6 major cities, increasing brand visibility by 12% and advertiser traction by 20%. Drove revenue growth across LCS & SMB sectors through special reports and custom content packages.

Event Management Sales Strategy Custom Content Client Partnerships Revenue Growth