Open to opportunities

Vaishnavi Rajan

@vaishnavirajan

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Strategic revenue and partnerships leader driving growth across media and startups.

India

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What I'm looking for

I seek a revenue- and growth-oriented leadership role where I can drive partnerships, scale recurring business, mentor teams, and implement modern tools and processes in a collaborative, impact-driven company.

I am a revenue-focused business development and partnerships leader with 14+ years of experience driving growth across media, advertising, startups and product-led ventures. I have led large-scale TV+digital strategies, scaled recurring revenue streams, mentored early-stage founders, and launched customer-centric products that reached profitability under bootstrap constraints.

Across roles at agencies, media platforms and startups I delivered measurable outcomes—160% QoQ growth for programmatic deals, ~500% increase in average order value during COVID, and multi-million rupee recurring business wins—while building cross-functional teams and introducing modern tools and processes to streamline operations.

Experience

Work history, roles, and key accomplishments

Vice President, Client Servicing

Hakuhodo India Pvt Ltd

May 2023 - Dec 2023 (7 months)

Strategized creative, PR, and social media campaigns for marquee clients like Lexus India and Yamaha, contributing to an 8% profit growth and improving internal processes to boost operational efficiency.

Client Servicing Creative Strategy PR Campaigns Process Improvement Design Thinking Team Collaboration

Business Growth Consultant

Freelance

Oct 2022 - May 2023 (7 months)

Mentored media startup founders on process setup, recruitment, and scaling, and built lead-generation frameworks to ensure sustained revenue inflow for early-stage businesses.

Go To Market Scaling Stakeholder Management Revenue Strategy Lead Generation Recruitment Process Design

Agriculture Consultant

Permaculturist

Sep 2021 - Oct 2022 (1 year 1 month)

Completed Permaculture Design Certification and supported farmers in coastal and arid regions to transition from chemical farming to permaculture, advising on sustainable practices for three farms.

Permaculture Sustainable Agriculture Soil Health Regenerative Practices Community Engagement Sustainability Advocacy

Senior Manager, Revenue Strategy

Zapr Media Labs

Sep 2018 - Jul 2021 (2 years 10 months)

Spearheaded TV+Digital media strategies for 200+ brands and agencies, achieving 160% QoQ growth for long-term programmatic deals and increasing average order value ~500% during the COVID-19 period.

Revenue Strategy Programmatic Advertising Client Strategy Product Development Salesforce Analytics Cross Functional Collaboration

Founder

Bohaat Coffee

Jan 2018 - Jul 2019 (1 year 6 months)

Founded and scaled a coffee subscription service to 50 subscribers within two months, achieved 33% customer retention and reached break-even within the first fiscal year on a bootstrap budget.

Customer Acquisition Retention Product Market Fit WordPress Digital Marketing Analytics

Head, B2B Partnerships

Grow Fit

May 2017 - Dec 2017 (7 months)

Established B2B revenue streams generating ₹2.1M within five months and onboarded high-value clients including ABB, Alstom, and Manipal Hospitals to drive business growth.

Partnerships B2B Sales Onboarding Revenue Account Management Negotiation CRM

Mobile Media Manager

GroupM

Nov 2014 - Feb 2017 (2 years 3 months)

Generated recurring business worth ₹10M+ for brands such as ITC Foods, Dell, Flipkart, and Tata Beverages by educating brand teams on digital marketing technologies and mobile strategies.

Mobile Digital Strategy Campaign Management Media Sales Stakeholder Management Analytics

Enterprise Sales Executive

Knowlarity Communications

Jan 2014 - Nov 2014 (10 months)

Achieved recurring monthly revenue for the South enterprise team within eight months, delivering ₹20.1M for Bengaluru and ₹1.2M for Chennai through lead generation and brand-awareness initiatives.

Enterprise Sales Lead Generation Revenue Growth Account Management Events Thought Leadership CRM

Sales & Market Growth Engineer

ABB India Pvt. Ltd.

Jul 2009 - Dec 2013 (4 years 5 months)

Led business growth for the HV Motors & Generators division, scaling revenue from ₹3B to ₹6B in 1.5 years and designing technical solutions for domestic and international clients.

Sales Engineering HV Motors Technical Solutioning Revenue Scaling Cuusamo International Sales

Education

Degrees, certifications, and relevant coursework

National Institute of Technology, Surat

Bachelor of Technology, Electrical Engineering

2005 - 2009

Completed a Bachelor of Technology in Electrical Engineering from 2005 to 2009, focusing on engineering fundamentals and practical technical solutions.