I lead Marketing & Alliances at Proactive Data Systems, driving partner-led growth across Cisco, Dell, NetApp, Crestron and Fortinet. My single-account ABM programme helped win the world's largest SSE deal of the year at USD 16.6M, while our event programme delivered a 7.8x return on spend.
I've built repeatable systems for OEM alliances, MDF governance, CXO events, pipeline handoffs and AI-search-ready digital properties. I manage USD 300K in annual marketing funds with 100% utilisation and compliance, and helped grow organic traffic by 48% while reaching #1 in Google AI Overview for five priority category terms.
Before enterprise tech, I built a cross-border D2C apparel business and advised global enterprises on more than 100 B2B content assets. My career began in India's leading newsrooms, where I learned to turn complex business and technology stories into content that earns attention and drives action.
