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Amika Sodhi

@amikasodhi

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Lifecycle marketing leader using data, AI, and empathy to craft journeys that drive engagement and lasting results.

United States

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What I'm looking for

I’m looking for a Senior Manager role in lifecycle marketing within education, ed-tech, healthcare, or mental health. I’m looking for an opportunity to lead strategy, enablement, and customer journey optimization—using data, AI, and empathy to drive engagement, retention, and measurable impact.

Amika Sodhi is a lifecycle marketing leader with 15+ years of experience designing data-driven, human-centered programs that improve customer journeys and empower teams. She has led enablement, knowledge management, and QA-informed process improvements at companies including Zillow, Udemy, and RingCentral, partnering across Product, Sales/CS, Marketing, and Data to align teams and deliver measurable impact.

At Zillow, Amika built partner automation programs, launch kits, and onboarding workflows that improved conversion by 39%, lifted campaign engagement by over 50%, and contributed to an 8.2% year-over-year growth in Rentals traffic. At Udemy, she developed a global retention framework and role-based playbooks that increased learner engagement by 32.5% and drove adoption of Udemy Business Pro licenses from 30% to 66%. Her work at RingCentral established unified messaging guidelines and her programs led to an 18% increase in overall engagement.

Passionate about education, ed-tech, and healthcare—including mental health—Amika blends behavioral insights, AI-powered tactics, and empathy to create programs that feel personal and deliver lasting results. She thrives at connecting the dots between what people need and how teams can deliver it, boosting both engagement and outcomes.

Experience

Work history, roles, and key accomplishments

Current

Lifecycle Marketing Manager

Current

Zillow

Oct 2023 - Present (1 year 11 months)

Built partner automation email programs yielding a 32% lift in MQLs and developed winback, cross-sell, and renewals campaigns driving a 128% growth lift; optimized personalization and automation to increase conversions 39% and onboarding CTR +51.72%.

Lifecycle Marketing Email Automation Partner Marketing Personalization A B Testing Campaign Optimization Braze Analytics

Customer Retention Marketing Manager

Udemy

Sep 2021 - Sep 2023 (2 years)

Developed global omni-channel lifecycle and retention programs that lifted learner engagement 32%, increased enrollments 8.8%, and grew Udemy Business Pro license adoption from 30% to 66%.

Retention Marketing Lifecycle Automation Segmentation Omnichannel A B Testing SQL Analytics Cross Functional Collaboration

Lifecycle Marketing Manager

RingCentral

Mar 2020 - Oct 2021 (1 year 7 months)

Designed in-app and lifecycle campaigns for onboarding, feature discovery, and re-engagement that increased video adoption 12% and delivered a 6% week-over-week retention lift and 19% increase in overall engagement.

In App Messaging Lifecycle Marketing A B Testing Retention Campaign Analytics Product Marketing Cross Functional Collaboration

Marketing Consultant

Independent Consultant

Mar 2012 - Aug 2021 (9 years 5 months)

Advised clients on email content, list segmentation, automation, and drip campaigns to improve prospect engagement and conversion across diverse small-business clients.

Email Marketing Automation Segmentation Content Strategy Drip Campaigns Copywriting Client Consulting

Copywriter & Strategist

Sam's Club

Jan 2017 - Feb 2020 (3 years 1 month)

Produced email and digital content, launched and managed Sam's Club blog and editorial calendar, and managed content production for brand partners to support marketing campaigns. Drove consistent content delivery across product pages and digital channels.

Copywriting Content Strategy Editorial Calendar Email Marketing Partner Management Digital Content SEO

Marketing Specialist

Ellison Technologies

Apr 2012 - Feb 2016 (3 years 10 months)

Integrated email marketing automation with Salesforce, increasing open rates 26% through A/B testing and content optimization, and developed website and campaign content while delivering sales training across 18 offices.

Email Automation Salesforce A B Testing Content Creation CRM Integration Copywriting Sales Enablement

Online Marketing Coordinator

Sleep Disorders Center

Jan 2011 - Mar 2012 (1 year 2 months)

Organized events and seminars that increased patient referrals by 30% and designed website and marketing content to drive awareness and appointments.

Event Marketing Website Content Digital Marketing Copywriting Patient Acquisition SEM

Marketing & Sales Coordinator

Innovacyn, Inc.

May 2009 - Jan 2011 (1 year 8 months)

Created marketing copy and strategies that increased web traffic 20%, managed international product launches, and reduced the annual event marketing budget by $1,000,000.