Looking for a job

Alex Winter

@alexwinter

Message

Lifecycle and retention marketing leader driving repeat purchase and reducing churn through email and SMS.

United States

Message

What I'm looking for

I’m seeking a role owning lifecycle and retention strategy at a data-driven DTC company where I can scale automated programs, run continuous testing, and drive measurable retention and revenue growth.

I am a lifecycle and retention marketing leader with five years of hands-on experience owning email and SMS strategy for DTC brands, building scalable programs that increase retention, repeat purchase, and engagement.

At Mack Weldon I led lifecycle engine ownership, designed segmentation frameworks, executed a structured testing roadmap that cut annual costs by ~$30K and led program transitions that delivered over $250K in annual savings. I manage cross-functional launches, train offshore execution teams, and optimize automated flows across welcome, replenishment, loyalty, and post-purchase journeys.

I bring an operational mindset, strong analytics and reporting experience, and a track record of turning customer insights into measurable business impact using tools like Klaviyo, Attentive, Shopify, and Looker.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Associate

Current

Mack Weldon

Mar 2024 - Present (1 year 10 months)

Owned lifecycle marketing across email and SMS, defined segmentation frameworks and testing roadmaps that cut annual costs by ~$30K and led program transitions yielding $250K+ in annual savings.

Lifecycle Marketing Email SMS Klaviyo Segmentation Automation A B Testing Campaign Planning Reporting

Marketing Associate

Mack Weldon

Feb 2022 - Mar 2024 (2 years 1 month)

Executed end-to-end lifecycle campaigns and built 20+ automated flows (welcome, replenishment, loyalty, post-purchase), drove testing and reporting that informed retention strategy and earned promotion.

Email SMS Klaviyo Automation QA Reporting Campaign Management Shopify

Email Marketing Specialist

Jomashop

Apr 2021 - Feb 2022 (10 months)

Executed email and SMS campaigns to a 3M+ subscriber base, improved engagement through testing, managed campaign operations and reporting, and produced content supporting SEO and merchandising.