Open to opportunities

Rachel Haney

@rachelhaney

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Senior Customer Marketing Manager with expertise in lifecycle marketing.

United States

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What I'm looking for

I am looking for a role that allows me to leverage my marketing expertise to enhance customer experiences and drive business growth.

As a Senior Customer Marketing Manager at Daxko, I am dedicated to creating and implementing comprehensive lifecycle programs that enhance customer engagement and retention. My experience includes establishing key performance indicators through platforms like Hubspot and Pendo, and collaborating with cross-functional teams to align customer journeys effectively.

Previously, I served as the Sr. Manager of Customer Engagement at eMeals, where I successfully drove a 44% growth in monthly paid subscriptions through innovative cross-channel marketing strategies. I pride myself on my ability to optimize customer onboarding and retention communications, leveraging CRM tools to analyze customer behavior and engagement.

With a strong foundation in digital marketing and a passion for customer experience, I am committed to driving impactful marketing initiatives that resonate with customers and contribute to business growth.

Experience

Work history, roles, and key accomplishments

Current

Senior Customer Marketing Manager

Current

Daxko

Nov 2023 - Present (1 year 7 months)

Leading the establishment of a holistic lifecycle program for Daxko Operations, focusing on customer engagement through various channels. Collaborating cross-functionally to align customer journeys and drive campaigns for product releases.

Customer Lifecycle Management HubSpot Pendo Cross Functional Collaboration Content Development Email Marketing Community Engagement Salesforce

Sr. Manager of Customer Engagement

eMeals

Jun 2022 - Feb 2023 (8 months)

Managed end-to-end customer communications for a subscription-based meal planning app, driving significant growth in subscriptions through optimized marketing strategies and customer feedback loops.

Lifecycle Marketing Customer Retention Email Marketing Push Notifications CRM Tools Customer Feedback Team Leadership Data Analysis Marketing Strategy

Lifecycle Marketer

eMeals

Apr 2021 - Jun 2022 (1 year 2 months)

Spearheaded email marketing and push notification strategies, optimizing customer engagement through data-driven insights and user experience feedback.

Email Marketing Push Notifications Simon Data User Experience Research Community Management Data Insights Campaign Optimization Customer Engagement Marketing Automation

Website Acquisition Specialist

eMeals

Jun 2019 - Apr 2021 (1 year 10 months)

Managed promotional email marketing strategies and laid the groundwork for scaling Google Ads, while overseeing search engine marketing and paid social ads.