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Ameya KolambekarAK
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Ameya Kolambekar

@ameyakolambekar

Fractional growth and marketing leader. Ex-CSO, Square Off. Consumer hardware & D2C specialist. $25M+ cumulative revenue. $7M+ media managed.

India
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What I'm looking for

Fractional or full-time growth engagements with consumer hardware/tech & D2C brands. Operates best with founder access and end-to-end ownership across brand, performance, and commercial strategy, aligning cross-functional teams around a single growth objective. Remote-first, comfortable working across time zones.

I partner with consumer brands and technology startups to build scalable growth systems, enter new markets, and make better, data-backed decisions. Over the past 15+ years, I've scaled consumer hardware and D2C businesses across global markets, leading the full growth stack across brand, performance marketing, commercial strategy, and P&L. I've delivered $25M+ in cumulative revenue across D2C, retail, marketplaces, and international distribution while managing more than $7M in media spend.

I joined Square Off as a founding executive before revenue and spent six years building the company into a global consumer technology business. Scaled the business to $15M+ in revenue across 40+ countries, raised a record $1.5M on Kickstarter & Indiegogo, culminating in its acquisition by Miko Robotics.

Today, I work fractionally as a Growth & Marketing Lead, turning commercial priorities into measurable growth through cross-functional execution. I'm particularly effective in founder-led environments where growth depends on aligning brand, performance marketing, product, and commercial execution around a single objective.

Experience

Work history, roles, and key accomplishments

Independent logoIN
Current

Fractional Marketing and Growth Leader

Jun 2024 - Present (2 years 1 month)

Operating as an embedded Growth & Marketing Leader for startups and venture-backed businesses across consumer hardware, D2C, AI, and digital products. Led strategy, brand, performance marketing, GTM, international expansion, P&L, and unit economics, partnering directly with founders to align cross-functional execution and build scalable growth engines.

CC

Fractional Growth and Marketing Leader

Celes Chat

Jan 2026 - May 2026 (4 months)

Led commercial positioning for a pre-launch AI-native communication platform, defining the category narrative, value proposition, and market positioning to establish product-market fit ahead of launch. Translated customer, competitive, and market insights into a roadmap prioritized by customer value, differentiation, and adoption potential.

TS

Fractional Growth and Marketing Leader

TÜSK

Jun 2024 - Oct 2025 (1 year 4 months)

Led a 17-month business turnaround for a design-led D2C oral care brand, rebuilding foundations for scalable growth by redefining brand positioning, messaging, and the customer journey. Executed full-funnel diagnostics to eliminate conversion barriers (including a 55% cart abandonment rate), doubling D2C conversion, and directed a global Kickstarter from positioning through execution—raising $75K

Cradlewise logoCR

Fractional Growth and Marketing Leader

Cradlewise

Nov 2024 - Sep 2025 (10 months)

Brought in to own the commercial mandate for a VC-backed sleep-tech brand (TIME's Best Inventions 2020). Owned a $4M+ Meta & Google budget; a statistical creative testing framework cut CAC 78% on select campaigns. Built cohort and full-funnel analytics from scratch, and a cancellation-pattern churn framework that reduced churn 33% and reshaped channel and budget allocation.

SO

Chief Strategy Officer

Square Off

May 2018 - Dec 2023 (5 years 7 months)

Scaled Square Off from pre-revenue to $15M+ across 40+ countries over six years as the company's senior-most commercial leader, culminating in acquisition by Miko Robotics. Led a 35-member cross-functional team, built the brand, demand generation and revenue functions, managed $2M+ in cumulative media spend, and established 80+ distributor partnerships across D2C, retail, Amazon, and crowdfunding.

BB

Head of Digital

Bill Bachao

Sep 2015 - Apr 2017 (1 year 7 months)

Owned marketing and user acquisition for a venture-backed (Blume Ventures) consumer telecom platform. Acquired 7M+ users in 18 months across 70+ media channels including DSPs, ad networks, and OEM partnerships, building a diversified distribution mix. Business subsequently acquired by Reliance Jio.

Education

Degrees, certifications, and relevant coursework

Welingkar Institute of Management logoWM

Welingkar Institute of Management

Master of Business Administration, Marketing

Completed an MBA with a focus on Marketing at Welingkar Institute of Management in Mumbai.

RC

R.D. National College

Bachelor of Mass Media, Advertising

Completed a Bachelor of Mass Media degree in Advertising from R.D. National College in Mumbai.

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