Fractional or full-time growth engagements with consumer hardware/tech & D2C brands. Operates best with founder access and end-to-end ownership across brand, performance, and commercial strategy, aligning cross-functional teams around a single growth objective. Remote-first, comfortable working across time zones.
Ameya Kolambekar
@ameyakolambekar
Fractional growth and marketing leader. Ex-CSO, Square Off. Consumer hardware & D2C specialist. $25M+ cumulative revenue. $7M+ media managed.
What I'm looking for
I partner with consumer brands and technology startups to build scalable growth systems, enter new markets, and make better, data-backed decisions. Over the past 15+ years, I've scaled consumer hardware and D2C businesses across global markets, leading the full growth stack across brand, performance marketing, commercial strategy, and P&L. I've delivered $25M+ in cumulative revenue across D2C, retail, marketplaces, and international distribution while managing more than $7M in media spend.
I joined Square Off as a founding executive before revenue and spent six years building the company into a global consumer technology business. Scaled the business to $15M+ in revenue across 40+ countries, raised a record $1.5M on Kickstarter & Indiegogo, culminating in its acquisition by Miko Robotics.
Today, I work fractionally as a Growth & Marketing Lead, turning commercial priorities into measurable growth through cross-functional execution. I'm particularly effective in founder-led environments where growth depends on aligning brand, performance marketing, product, and commercial execution around a single objective.
Experience
Work history, roles, and key accomplishments
Operating as an embedded Growth & Marketing Leader for startups and venture-backed businesses across consumer hardware, D2C, AI, and digital products. Led strategy, brand, performance marketing, GTM, international expansion, P&L, and unit economics, partnering directly with founders to align cross-functional execution and build scalable growth engines.
Fractional Growth and Marketing Leader
Celes Chat
Jan 2026 - May 2026 (4 months)
Led commercial positioning for a pre-launch AI-native communication platform, defining the category narrative, value proposition, and market positioning to establish product-market fit ahead of launch. Translated customer, competitive, and market insights into a roadmap prioritized by customer value, differentiation, and adoption potential.
Fractional Growth and Marketing Leader
TÜSK
Jun 2024 - Oct 2025 (1 year 4 months)
Led a 17-month business turnaround for a design-led D2C oral care brand, rebuilding foundations for scalable growth by redefining brand positioning, messaging, and the customer journey. Executed full-funnel diagnostics to eliminate conversion barriers (including a 55% cart abandonment rate), doubling D2C conversion, and directed a global Kickstarter from positioning through execution—raising $75K
Fractional Growth and Marketing Leader
Cradlewise
Nov 2024 - Sep 2025 (10 months)
Brought in to own the commercial mandate for a VC-backed sleep-tech brand (TIME's Best Inventions 2020). Owned a $4M+ Meta & Google budget; a statistical creative testing framework cut CAC 78% on select campaigns. Built cohort and full-funnel analytics from scratch, and a cancellation-pattern churn framework that reduced churn 33% and reshaped channel and budget allocation.
Fractional Growth and Marketing Leader
Forward Chess
Sep 2024 - Dec 2024 (3 months)
Global chess platform with a subscription model, USA-based. A short, focused sprint to sharpen paid acquisition and lifecycle marketing, accelerating user growth.
Chief Strategy Officer
Square Off
May 2018 - Dec 2023 (5 years 7 months)
Scaled Square Off from pre-revenue to $15M+ across 40+ countries over six years as the company's senior-most commercial leader, culminating in acquisition by Miko Robotics. Led a 35-member cross-functional team, built the brand, demand generation and revenue functions, managed $2M+ in cumulative media spend, and established 80+ distributor partnerships across D2C, retail, Amazon, and crowdfunding.
Head of Digital
Bill Bachao
Sep 2015 - Apr 2017 (1 year 7 months)
Owned marketing and user acquisition for a venture-backed (Blume Ventures) consumer telecom platform. Acquired 7M+ users in 18 months across 70+ media channels including DSPs, ad networks, and OEM partnerships, building a diversified distribution mix. Business subsequently acquired by Reliance Jio.
Head of Marketing
Birds Eye Systems
Apr 2014 - Aug 2015 (1 year 4 months)
Directed online and offline marketing for a venture-backed urban mobility platform (Matrix Partners, Qualcomm Ventures, Times Internet). Scaled to 2M+ users across Ridlr and Traffline through paid acquisition and 50+ ad network partnerships. Led the Traffline rebrand. Acquired by Ola in 2018.
Co-Founder
TailorMySuit
Apr 2013 - Mar 2014 (11 months)
Co-founded a bootstrapped Indo-European D2C made-to-measure menswear brand for the European market. Built end-to-end operations across India and Slovakia: sourcing, vendor onboarding, production, and supply chain. Recognised at the Napa Droku startup competition (2 awards)
Head of Strategy & Alliances
RewardPort India
Jan 2011 - Mar 2013 (2 years 2 months)
Led marketing and business development for India's leading B2B rewards and loyalty solutions provider, working across a 400+ enterprise client base spanning customer loyalty programs, channel partner incentives, and consumer promotions. Owned pitch-to-delivery outcomes on end-to-end programs.
Category Manager
Jumbo Electronics
Jun 2007 - Oct 2009 (2 years 4 months)
Managed the Sony Home Audio/Video and Projectors category across 32 UAE retail locations, owning pricing, product lifecycle, retail promotions, and demand planning. Contributed $30M+ in category revenue across 5 marketing channels, achieving the highest category unit sales in a 5-year historical period.
Education
Degrees, certifications, and relevant coursework
Welingkar Institute of Management
Master of Business Administration, Marketing
Completed an MBA with a focus on Marketing at Welingkar Institute of Management in Mumbai.
R.D. National College
Bachelor of Mass Media, Advertising
Completed a Bachelor of Mass Media degree in Advertising from R.D. National College in Mumbai.
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
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