At Hogarth Worldwide / WPP Production, I grew the Apple account's P&L more than 400% organically over five years across Latin America and U.S. Hispanic. As head of office, I scaled the team from 25 to more than 150 people and led the launch of the account's first offshore production hub in Buenos Aires.
I also helped rebuild client and internal trust, expanding my scope from leading the Miami office to co-leading the Apple account across the Americas. I oversaw vendor contracts, procurement, budgets, forecasts, KPIs, and SLAs, and helped shape company-wide direction as a member of Hogarth's Global Senior Leadership Team.
At THE COMMUNITY, I oversaw Constellation Brands' brand strategy and creative end-to-end. The work won five additional brands, and I expanded the account's channel strategy from TV-only to an integrated mix across TV, radio, OOH, and digital/social.
Earlier, at YOUNG & RUBICAM / WPP, I led digital strategy and performance analytics for seven brands, including Revlon, Dell, and AT&T. I also served as a senior account lead for Dell Latin America and Colgate-Palmolive U.S. Hispanic, and helped build WPP's global Dell agency team.
