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Elizabeth Lara

@elizabethlara

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Brand Supervisor at The Community who developed Verizon’s first Latino TikTok and Instagram channels.

United States

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At The Community, I developed and executed FIFA World Cup campaign initiatives across influencer marketing, brand activations, sponsored content, and community outreach. I also developed the framework for Verizon’s first Latino social media channels on TikTok and Instagram.

As Senior Brand Manager at The Community, I helped grow Verizon’s Cross Channel line of business from $1.5M to $3M and expand the account to include a new ad sales division. I’ve also managed an average $2 million budget and directed campaigns for General Market and Latino audiences.

Experience

Work history, roles, and key accomplishments

Current

Brand Supervisor

Current

The Community

Jan 2024 - Present (2 years 9 months)

Supported agency yearly fiscal scope and production budget planning, managing an average budget of $2 million. Developed and executed FIFA World Cup campaign initiatives and led end-to-end management of integrated creative projects.

Financial Planning Budget Management Strategic Development Influencer Marketing Brand Activation Sponsored Content Community Outreach Social Media Strategy Project Management Community Management

Senior Brand Manager

The Community

Jan 2021 - Jan 2023 (2 years)

Increased Verizon's Cross Channel line of business from $1.5M to $3M and expanded the account to incorporate a new ad sales division. Directed strategic development and execution of digital, social media, OOH, radio, and print assets for General Market and Latino audiences.

Strategic Development Digital Marketing Social Media OOH Radio Print Project Briefs Stakeholder Management Brand Awareness Market Penetration

Account Executive | Assistant Account Executive

Conill Advertising | Saatchi & Saatchi

Jan 2017 - Jan 2021 (4 years)

Conducted market research and analyzed consumer trends and competitors, delivering insights that shaped effective marketing strategies. Assisted in managing marketing budgets of up to $500k and coordinated social productions for branded events.

Market Research Consumer Trends Competitive Analysis Budget Management Production Management Social Production Creator Coordination Event Coordination

Education

Degrees, certifications, and relevant coursework

American Association of Advertising Agencies

Advanced Advertising Studies, Advertising

2018 -

Completed the Advanced Advertising Studies certificate course at the American Association of Advertising Agencies, hosted at Southern Methodist University.