Open to opportunities

Brian Robinson

@brianrobinson

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Marketing & brand leader with 20+ years building brand experiences and award-winning campaigns for global brands.

United States

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What I'm looking for

I’m looking for a senior brand leadership role where I can own brand strategy and creative execution, build high-performing teams, and deliver measurable, multi-channel brand growth through clear positioning, campaigns, and strong customer experience.

I’m a Marketing & Brand Leader with 20+ years developing and executing integrated brand experiences for Fortune 500 companies and emerging technology brands. I build brand awareness, manage multi-channel content strategies, and scale social media presence while fostering high-performing teams. I’ve led an Effie award-winning brand campaign, delivering 250% of performance targets and driving brand expansion.

I direct brand positioning, creative campaign development, and cross-platform brand activation that deliver measurable impact. In my roles as VICE PRESIDENT, GROUP ACCOUNT DIRECTOR and ACCOUNT DIRECTOR/MANAGEMENT SUPERVISOR, I’ve led brand integrations and transformations for Sage, IDEC, ExxonMobil, Panasonic, Mitsubishi Electric and SunGard Higher Education, while managing multi-million dollar P&L, performance management/KPIs, and brand technology integrations to ensure consistent customer journeys.

Experience

Work history, roles, and key accomplishments

Account Director & Supervisor

McCann Erickson

Managed brand development and creative campaigns for technology and energy clients, including SunGard Higher Education brand integration after SCT acquisition and education product brand positioning for Microsoft. Delivered measurable results such as streamlining brand asset management to reduce inventory costs by 46% and creating high-volume production models that cut creative costs by 40%+.

Brand Architecture Messaging Strategy Creative Operations Brand Asset Management Sales Enablement Team Leadership

Vice President, Group Account Director

Method Communications

Led brand strategy and creative execution for global clients, building multi-segment brand playbooks and launching T-Priority and millennial-focused Panasonic campaigns. Drove award-winning work including an Effie-winning campaign that achieved 250% of performance targets and expanded the brand into new markets.

Brand Strategy Integrated Marketing Campaigns Creative Direction Social Media Growth Marketing Automation