Looking for a job

Rosa Roy

@rosaroy

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International marketer with over 15 years of experience helping brands grow.

United States

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What I'm looking for

I am looking for a role that allows me to leverage my marketing expertise in a dynamic environment, focusing on innovative strategies and team leadership.

I am an international marketer with over 15 years of experience in helping both global and local brands achieve significant growth. My expertise lies in integrated advertising, digital strategy, and inclusive marketing, where I have successfully collaborated with top-tier brands such as Amazon, IBM, and FritoLay. I pride myself on my ability to lead highly qualified teams, fostering talent management and motivation to deliver exceptional results.

As the Founder and Owner of COLORR Advertising, I have developed and implemented SEO content strategies that drive organic growth for small businesses. My freelance work with major agencies has allowed me to lead digital marketing initiatives for brands like T-Mobile and AT&T, enhancing their engagement and sales growth through data-driven campaigns. My career has been marked by a commitment to multicultural marketing, where I have spearheaded campaigns that resonate with diverse audiences, ensuring brand presence in various markets.

Experience

Work history, roles, and key accomplishments

Current

Founder/Owner

Current

COLLOR Advertising

Jan 2023 - Present (2 years 6 months)

As the Founder and Owner of COLLOR Advertising, I developed SEO content strategies to drive organic growth for small businesses. I executed digital marketing initiatives for major brands, enhancing their online presence through optimized website content and effective social media campaigns.

SEO Google Analytics Digital Marketing Content Strategy Marketing Campaigns Keyword Research Performance Tracking Website Optimization

Current

Founder & Brand Director

Current

ThePoopingLog.com

Nov 2015 - Present (9 years 8 months)

As the Founder and Brand Director of ThePoopingLog.com, I built a unique e-commerce brand, overseeing all aspects from product development to digital marketing, driving sales across multiple platforms.

Brand Development Digital Marketing Content Strategy Shopify Etsy Operations Management

Senior Account Director

iCrossing

Nov 2021 - Dec 2022 (1 year 1 month)

In my role as Senior Account Director at iCrossing, I led major accounts, driving organic growth through strategic counsel and managing cross-functional teams to execute data-driven campaigns that enhanced brand performance.

Account Management Team Leadership Data Analysis Brand Performance Relationship Management

Group Account Director

PACO Collective

Sep 2020 - Oct 2021 (1 year 1 month)

As Group Account Director at PACO Collective, I led the development of multicultural campaigns and directed teams in creating a US-Hispanic website, significantly enhancing brand visibility and engagement in diverse markets.

Team Leadership Digital Strategy Campaign Development Cross Functional Collaboration

Account Supervisor

Energy BBDO

Dec 2015 - Feb 2020 (4 years 2 months)

At Energy BBDO, I led integrated global campaigns for S.C. Johnson’s brands, optimizing strategies based on performance insights and managing a team to ensure successful project delivery.

Project Management Performance Optimization Social Media Management

Account Supervisor

Barefoot Proximity

Oct 2014 - Dec 2015 (1 year 2 months)

In my role at Barefoot Proximity, I led digital planning and eCommerce development for major brands, enhancing visibility and engagement through integrated digital campaigns and strategic initiatives.

Ecommerce Campaign Execution Team Management

Collaborator Professor

ICEMD/ESIC and CITM/UPC

Sep 2012 - Oct 2014 (2 years 1 month)

As a Collaborator Professor, I developed and delivered courses on marketing and communication, specializing in digital strategy and brand management, contributing to the education of future marketers.

Teaching Digital Strategy Brand Management Communication Skills

Senior Account Supervisor

Tiempo BBDO

Jun 2005 - Sep 2014 (9 years 3 months)

As Senior Account Supervisor at Tiempo BBDO, I managed a diverse portfolio of international brands, leading the development of 360° campaigns and coordinating teams for seamless execution.

Campaign Management Team Coordination

Education

Degrees, certifications, and relevant coursework

Universitat Ramón Llull

Master in Social Media Branding and Strategy, Social Media Branding

2013 -

Master in Social Media Branding and Strategy, focusing on the integration of social media into branding strategies and the development of effective communication plans.

Universitat Ramón Llull

Graduate Degree in Business Communication and Strategic Planning, Business Communication

2007 -

Graduate Degree in Business Communication and Strategic Planning, emphasizing the importance of strategic communication in business environments.

Universitat de Vic

Bachelor’s in Advertising and Public Relations, Advertising and Public Relations

2006 -

Bachelor’s in Advertising and Public Relations, covering the fundamentals of advertising, media relations, and public communication strategies.

Nicholls State University

Business Administration/Marketing, Business Administration/Marketing

2005 - 2005

Business Administration/Marketing (one-year exchange program), providing insights into marketing principles and business management in an international context.