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Ally SheltonAS
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Ally Shelton

@allyshelton

Brand and integrated marketing director who launched GO15 Education’s SaaS platform, exceeding year-one sales goals by 35%.

United States
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At GO15 Education, I led the go-to-market launch framework for its flagship SaaS platform, growing brand awareness by 35% and exceeding year-one commercial sales goals by 35%. I also partnered across Sales, Marketing, and Tech to bring 12 product lines from concept validation to distribution.

At Jellybean Creative Agency, I directed integrated brand work and full-funnel digital campaigns that expanded brand reach by 193% and website visits by 245%. I worked with cross-functional teams on digital assets, web optimization, and multi-channel storytelling.

Earlier, I oversaw marketing and growth at IN Educational Bureau, where Salesforce CRM data structures helped cut customer churn from 15% to 2%. At Advertiser, where I was Director of Operations & Co-Founder, I managed a $10M operational budget and helped grow the startup to 7,300 active clients.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

PU

PUC Pontificate Catholic University

Bachelor of Arts, Advertising & Marketing

Bachelor of Arts in Advertising & Marketing from PUC Pontificate Catholic University, São Paulo, Brazil.

GS

Getúlio Vargas Business School

Bachelor of Arts, Sales Management

Bachelor of Arts in Sales Management from Getúlio Vargas Business School, São Paulo, Brazil.

UL

University of London

Executive Training, Brand Management

Executive training in Brand Management from the University of London.

CS

Copenhagen Business School

Executive Training, Consumer Neuroscience & Neuromarketing

Executive training in Consumer Neuroscience & Neuromarketing from Copenhagen Business School.

UP

University of Pennsylvania

Executive Training, Gamification

Executive training in Gamification from the University of Pennsylvania.

IB

IBM

Executive Training, Enterprise Design Thinking

Executive training in Enterprise Design Thinking from IBM.

UV

University of Virginia

Executive Training, AI for Marketers

Executive training in AI for Marketers from the University of Virginia.

Tech stack

Software and tools used professionally

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