Alliyu-lawal Rahmat

● Led marketing strategy, funnel design, content calendar, outreach, and daily engagement for an online academy teaching digital skills.

● Generated consistent daily leads, nurtured email and WhatsApp subscribers, and increased course sales to 7 figures monthly.

● Supervised marketing assistants, designers, and content creators in achieving KPIs.

Led marketing strategy, funnel design, content calendar, outreach, and daily engagement for an online academy teaching digital skills. Generated consistent daily leads, nurtured email and WhatsApp subscribers, and increased course sales to 7 figures monthly.

Directed campaigns for product launches, mentorship sales, and influencer marketing collaborations. Wrote high-converting social media content, email sequences, and website copy that converted audiences into buyers.

Created engaging social media Strategy & content calendars.

Developed and executed data-driven social media campaigns, resulting in 20% increase in website traffic, 15% lead generation growth.


Analysed social media analytics to identify trends, measure campaign performance, and optimise strategies for continuous improvement.

Created and executed marketing strategies to sell courses, eBooks, and coaching programs using content, lead magnets, and WhatsApp funnels. Led branding efforts and optimized customer experience from discovery to conversion.

Managed Shopify and WhatsApp-based online stores. Launched high-converting campaigns for physical products, including a kitchenware campaign that delivered 400+ leads and 7-figure sales in 30 days.

Crafted engaging content for businesses across Instagram, Facebook, and WhatsApp, driving audience growth and interaction.

Delivered branded graphics, social media visuals, flyers, and infographics to clients across multiple industries.

In progress: HubSpot Digital Marketing Certification.

In progress: Meta Blueprint Digital Marketing Associate certification.

Grade: 3.5

Graduated with honours,specialised in languages and communication,Reserch ,and more

B.Sc. in Linguistics from Obafemi Awolowo University, Ile-Ife, from 2013 to 2017.

Completed a copywriting certification from Alison.

Completed an email marketing strategy certification from Alison.

Completed a social media marketing certification from Nigeria Digital Academy.

Completed an introductory AI engineering certification from Nigerian Digital Skills Academy.