Open to opportunities

Allen Febrianto

@allenfebrianto

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Performance-driven sales professional specializing in SDR and tech sales for SaaS.

Indonesia

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What I'm looking for

I’m seeking an SDR/tech-sales role at a fast-paced SaaS or tech company where I can drive pipeline growth, collaborate cross-functionally, and accelerate revenue while advancing into senior sales responsibilities.

I am a performance-driven sales professional with experience in high-volume inbound and outbound environments, specializing in lead qualification, customer discovery, and value-based selling. I have a proven track record of exceeding targets, managing CRM pipelines, and driving revenue growth across hospitality and retail settings.

I partner cross-functionally to execute go-to-market strategies and optimize sales workflows, having driven measurable impact such as 30% ARR growth for delivery services, 50% increases in loyalty enrollment, and consistent overachievement of sales targets. I’m well-positioned for Sales Development Representative (SDR) and tech sales roles in fast-paced SaaS and technology-driven organizations.

Experience

Work history, roles, and key accomplishments

Current

F&B Sales and Management

Current

Bangka 99

Jan 2025 - Present (1 year 1 month)

Optimized service and sales workflows to increase table turnover efficiency by 15% and partnered with Marketing and Product to execute a go-to-market for online delivery that grew ARR by 30%. Qualified inbound demand to identify upsell and retention opportunities and maintained strong customer satisfaction.

Sales Operations Go To Market Lead Qualification Cross Functional Collaboration Revenue Growth Pipeline Management Customer Discovery

F&B Sales and Service Associate

Sheraton Grand Jakarta

Nov 2023 - Nov 2024 (1 year)

Delivered value-based recommendations that increased loyalty program enrollment by 50% and achieved 115% of monthly sales targets through inbound and outbound WhatsApp outreach. Maintained detailed customer records to support follow-ups and upselling.

Value Based Selling WhatsApp Outreach Customer Relationship Management Loyalty Programs Upselling Pipeline Management Customer Discovery Sales Reporting

Sales and Customer Experiences Associate

Starbucks

Oct 2022 - Oct 2023 (1 year)

Drove upselling initiatives that increased daily store sales by 10% and managed a high-volume inbound funnel across mobile orders, in-store, and drive-thru to ensure fast response times and high satisfaction. Qualified customer needs in real time to increase average order value.

Upselling Customer Experience Inbound Sales CRM