Alla Denisova
@alladenisova
I build enterprise partnerships and close B2B SaaS and agency sales.
What I'm looking for
I've built and closed enterprise relationships for digital agencies, growth businesses, and B2B SaaS companies across Europe for 12+ years.
At Dialllog, I owned enterprise sales from cold outbound through close, winning Avista Advisory (€120K TCV) and Sett & Lucas (€250K TCV). I closed approximately €620K in my best 12-month period, reduced the sales cycle from six months to three, and increased trial-to-sale conversion from 5% to 23%.
As Head of Business Development and Co-Founder at EOLKA, I secured seven long-term enterprise contracts worth €50K per month combined, including Infor. I maintained 85% contract retention, upsold 60% of the client base, and translated commercial needs into technical and design briefs across 12 projects.
I'm now partnering with B2B SaaS and agency clients on full-cycle outbound, lead generation, and growth programs. I own partner and client relationships end-to-end, from first outreach through delivery.
Experience
Work history, roles, and key accomplishments
Fractional Lead-Generation Specialist
Multiple Companies
May 2026 - Present (3 months)
Partnered with B2B SaaS and agency clients on full-cycle outbound, generating 47 sales-qualified conversations leading to 5 closed sales in 3 months for a niche sporttech SaaS, and 25 meetings in 2 months for a real-estate partnerships program.
Head of Growth
Dialllog
Mar 2022 - Apr 2026 (4 years 1 month)
Owned full-cycle enterprise sales from cold outbound to close, including named wins Avista Advisory (€120K TCV) and Sett & Lucas (€250K TCV), personally closing ~€620K in best 12-month period and reducing average sales cycle from 6 to 3 months. Partnered cross-functionally with product/engineering, ran cold email/LinkedIn outbound at 5% reply rate, led 2-person sales team, and improved trial-to-sa
Head of Business Development
EOLKA
Aug 2018 - Feb 2022 (3 years 6 months)
Sold and closed digital-agency services to enterprise clients including Infor across UK, Sweden, Germany, and Kazakhstan, securing 7 long-term contracts worth €50K/month combined. Achieved 85% contract retention and upsold 60% of existing client base, owning client relationships from first outreach through delivery and translating commercial requirements into technical/design briefs for cross-func
Regional Managing Director
Startexam
Jan 2017 - Aug 2018 (1 year 7 months)
Drove regional customer acquisition and market penetration, adapting go-to-market and product positioning for local buyers.
Business Development Manager
Pruffme.com
Apr 2014 - Dec 2016 (2 years 8 months)
Owned outbound client acquisition and relationship pipelines for a B2B SaaS collaboration platform, from first contact to signed client.
Education
Degrees, certifications, and relevant coursework
CEMS – The Global Alliance in Management Education
Master's in International Management, International Management
2011 - 2013
Pursued a CEMS Master's in International Management as a double degree, with exchange terms at Koç University and NUS Singapore.
Graduate School of Management, St. Petersburg State University
Master's Degree, International Logistics and Supply Chain Management
2011 - 2013
Completed a Master's degree in International Logistics and Supply Chain Management.
Graduate School of Management, St. Petersburg State University
Bachelor's Degree, Marketing
2007 - 2011
Earned a Bachelor's degree in Marketing.
Availability
Location
Authorized to work in
Job categories
Skills
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