Lilah Tean

Boosted year-over-year venue sales by 7.1% by executing a data-driven Instagram strategy, driving a 109.6% increase in profile views and a 546.8% surge in content interactions. Increased Silver Key cocktail sales by 73.2% over 3 months by identifying an untapped female demographic through targeted market research.

Increased business brand awareness organically by developing personalized, on-brand Instagram and TikTok social strategies and content calendars, supported by industry-specific SEO. Planned and executed Instagram & TikTok campaigns that delivered at least a 65% increase in brand awareness within 1 month.

Served as primary account manager for up to 7 interior design brands, developing data-driven social strategies, audience value propositions, and targeted multi-channel roadmaps. Monitored PPC, paid social, and SEO performance metrics, producing actionable weekly and monthly reports to optimize client ad spend and organic reach.

Launched the brand’s first TikTok presence by creating a research-backed pitch and producing pre-scripted influencer-ready content to increase follower engagement. Coordinated long-term social media plans to define the platform voice, aesthetic, theme, and messaging for target audiences.

Grade: 3.92 (Summa Cum Laude)

Activities and societies: Phi Kappa Phi; Lambda Pi Eta; Alpha Lambda Delta; Asian Student Association

Earned a B.S. in Media and Communications with a minor in Business Entrepreneurship, graduating Summa Cum Laude with a 3.92 GPA.

Completed a Digital Marketing certificate program at Great American Beer Hall.

Studied Film for 1 year before transferring to Salem State University.