Open to opportunities

Jessica Russo

@jessicarusso

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Creative marketer driving brand awareness and measurable growth.

United States

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What I'm looking for

I seek a collaborative marketing role where I can lead campaigns, build community partnerships, and use data to drive growth and operational improvements.

I am a creative marketer with over three years of experience building brand awareness, optimizing operations, and driving measurable sales growth across nonprofit, logistics, and retail environments. I combine data-informed decision making with community outreach and campaign development to secure sponsorships, increase customer loyalty, and improve operational efficiency.

My accomplishments include generating a 25% conversion rate on sponsorship proposals, increasing brand awareness by 20% through social campaigns, and improving delivery accuracy and customer satisfaction through process improvements. I am collaborative, results-oriented, and committed to developing targeted marketing strategies that align with organizational goals.

Experience

Work history, roles, and key accomplishments

Marketing Lead

Rebuilding The 90’s

Mar 2025 - Sep 2025 (6 months)

Led marketing outreach and cultivated community partnerships to secure sponsorships, developing targeted packages and proposals that converted 25% of prospects into new sponsors.

Sponsorship Sales Community Partnership Market Analysis Proposal Development Outreach Event Promotion Stakeholder Engagement

Marketing Intern

Unishippers

Nov 2023 - May 2024 (6 months)

Optimized and streamlined 200+ daily delivery schedules to raise customer satisfaction by 10% and improved delivery accuracy by 8% through enhanced record-keeping and performance monitoring.

Logistics Optimization Scheduling Record keeping Customer Service Performance Monitoring Operational Efficiency

Sales and Marketing Coordinator

Her Love Collections

Jun 2022 - Apr 2023 (10 months)

Developed social media campaigns that increased brand awareness by 20%, created personalized product recommendations raising repeat purchases by 15%, and organized pop-up events that boosted store traffic by 12%.

Social Media Marketing Campaign Development Customer Insights Event Coordination Retail Sales Brand Awareness CRM

Education

Degrees, certifications, and relevant coursework

University at Albany, State University of New York

Bachelor of Science, Marketing

Grade: Cum Laude

Activities and societies: American Marketing Association – Member / Volunteer (Events & Marketing Support)

Completed a Bachelor of Science in Business Administration with a concentration in Marketing and graduated Cum Laude; active member and volunteer with the American Marketing Association.