Open to opportunities

Furqan Rehman

@furqanrehman

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Crypto-native marketing leader driving growth, community, and product adoption.

Australia

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What I'm looking for

I seek a role leading growth, community, or product marketing at an innovative Web3 or tech company where I can scale communities, improve retention, and align cross-functional teams for measurable user growth.

I am a crypto-native marketing leader with 8+ years of experience across Web3, DeFi, SaaS, and immersive tech, focused on digital strategy, community building, and product marketing. I founded and lead a boutique consultancy delivering community operations and strategic marketing for Web3 clients.

I have led end-to-end campaigns, managed cross-functional teams, and executed content-driven growth strategies that improved retention and community activity for clients such as Pera Wallet, Eclipse Fi, and multiple DeFi projects. I designed onboarding flows, support protocols, and reporting dashboards to drive data-informed decisions and maintain high sentiment scores.

I have a track record of crisis communication, rebrands, NFT initiatives, and launching digital products and events. I combine technical familiarity (WordPress, HTML/CSS, analytics, SQL) with creative execution (content, video, newsletters) to translate complex blockchain topics into accessible narratives and measurable user growth.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Community Consultant

Current

Scadrix

Aug 2023 - Present (2 years 1 month)

Founded and led a boutique Web3 marketing and community consultancy, managing Tier 1 support for Pera Wallet (30,000+ MAU) and delivering onboarding, retention, and data-driven community strategies for DeFi and gaming clients.

Community Management Content Strategy Discord Telegram Analytics Onboarding Retention Strategy Reporting

Marketing Manager

Eclipse Fi

Jul 2024 - Jan 2025 (6 months)

Led content strategy and community communications for an interchain launch platform, authored the weekly Neutron Pulse newsletter, and produced long-form product content and visual assets to simplify technical topics.

Content Strategy Newsletters Social Media Notion Technical Writing Cross Functional Collaboration Asset Management

Marketing and Community Lead

Algopulse

Mar 2022 - Aug 2023 (1 year 5 months)

Promoted to lead community services, managed client relations and personnel, executed growth and retention campaigns, directed crisis communications during a DeFi exploit, and led rebrand activities including NFT community initiatives.

Community Operations Crisis Communications Campaign Execution Content Creation Community Management Hiring Retention

Digital Marketing Executive

Algopulse

Nov 2021 - Feb 2022 (3 months)

Managed client accounts and early-stage digital marketing for Web3 clients, implementing SEO, content and community awareness strategies while navigating ad restrictions and supporting Algorand-based community management.

SEO Content Development Community Management Client Communication Web Marketing Social Media

Marketing Coordinator

Queensland XR Hub

Sep 2020 - Nov 2021 (1 year 2 months)

Led marketing and event coordination for XR creators, planning hybrid and virtual events during COVID-19 to maintain engagement and promote local immersive tech projects.

Event Marketing Community Engagement Virtual Events Outreach Content Promotion Event Planning

Marketing Coordinator

Real Serious Games

Feb 2018 - Nov 2021 (3 years 9 months)

Supported B2B marketing and commercial enablement, led product trials with a Tier 1 mining client, produced SEO-focused content, and managed social channels and marketing collateral for learning solutions.

B2B Marketing SEO Content Creation Social Media Management Brand Communications

Education

Degrees, certifications, and relevant coursework

Queensland University of Technology

Master of Business, Applied Finance & International Business

2013 - 2014

Activities and societies: Founder and President, PAQ (Student Society) (Feb. 2014 - Dec. 2014)

Completed a Master of Business focusing on Applied Finance and International Business, covering finance, international trade, and strategic management.