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Furqan Rehman

@furqanrehman

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Crypto-native marketing leader driving growth, community, and product adoption.

Australia

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What I'm looking for

I seek a role leading growth, community, or product marketing at an innovative Web3 or tech company where I can scale communities, improve retention, and align cross-functional teams for measurable user growth.

I am a crypto-native marketing leader with 8+ years of experience across Web3, DeFi, SaaS, and immersive tech, focused on digital strategy, community building, and product marketing. I founded and lead a boutique consultancy delivering community operations and strategic marketing for Web3 clients.

I have led end-to-end campaigns, managed cross-functional teams, and executed content-driven growth strategies that improved retention and community activity for clients such as Pera Wallet, Eclipse Fi, and multiple DeFi projects. I designed onboarding flows, support protocols, and reporting dashboards to drive data-informed decisions and maintain high sentiment scores.

I have a track record of crisis communication, rebrands, NFT initiatives, and launching digital products and events. I combine technical familiarity (WordPress, HTML/CSS, analytics, SQL) with creative execution (content, video, newsletters) to translate complex blockchain topics into accessible narratives and measurable user growth.

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Experience

Work history, roles, and key accomplishments

Current

Marketing & Community Consultant

Current

Scadrix

Aug 2023 - Present (2 years 3 months)

Founded and led a boutique Web3 marketing and community consultancy, managing Tier 1 support for Pera Wallet (30,000+ MAU) and delivering onboarding, retention, and data-driven community strategies for DeFi and gaming clients.

Community Management Content Strategy Discord Telegram Analytics Onboarding Retention Strategy Reporting

Marketing Manager

Eclipse Fi

Jul 2024 - Jan 2025 (6 months)

Led content strategy and community communications for an interchain launch platform, authored the weekly Neutron Pulse newsletter, and produced long-form product content and visual assets to simplify technical topics.

Content Strategy Newsletters Social Media Notion

Marketing and Community Lead

Algopulse

Mar 2022 - Aug 2023 (1 year 5 months)

Promoted to lead community services, managed client relations and personnel, executed growth and retention campaigns, directed crisis communications during a DeFi exploit, and led rebrand activities including NFT community initiatives.

Community Operations Crisis Communications Campaign Execution

Digital Marketing Executive

Algopulse

Nov 2021 - Feb 2022 (3 months)

Managed client accounts and early-stage digital marketing for Web3 clients, implementing SEO, content and community awareness strategies while navigating ad restrictions and supporting Algorand-based community management.

SEO Content Development Community Management Client Communication

Marketing Coordinator

Queensland XR Hub

Sep 2020 - Nov 2021 (1 year 2 months)

Led marketing and event coordination for XR creators, planning hybrid and virtual events during COVID-19 to maintain engagement and promote local immersive tech projects.

Event Marketing Community Engagement Virtual Events Outreach

Marketing Coordinator

Real Serious Games

Feb 2018 - Nov 2021 (3 years 9 months)

Supported B2B marketing and commercial enablement, led product trials with a Tier 1 mining client, produced SEO-focused content, and managed social channels and marketing collateral for learning solutions.

B2B Marketing SEO Content Creation Social Media Management