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@furqanrehman
Crypto-native marketing leader driving growth, community, and product adoption.
I am a crypto-native marketing leader with 8+ years of experience across Web3, DeFi, SaaS, and immersive tech, focused on digital strategy, community building, and product marketing. I founded and lead a boutique consultancy delivering community operations and strategic marketing for Web3 clients.
I have led end-to-end campaigns, managed cross-functional teams, and executed content-driven growth strategies that improved retention and community activity for clients such as Pera Wallet, Eclipse Fi, and multiple DeFi projects. I designed onboarding flows, support protocols, and reporting dashboards to drive data-informed decisions and maintain high sentiment scores.
I have a track record of crisis communication, rebrands, NFT initiatives, and launching digital products and events. I combine technical familiarity (WordPress, HTML/CSS, analytics, SQL) with creative execution (content, video, newsletters) to translate complex blockchain topics into accessible narratives and measurable user growth.
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Work history, roles, and key accomplishments
Scadrix
Aug 2023 - Present (2 years 3 months)
Founded and led a boutique Web3 marketing and community consultancy, managing Tier 1 support for Pera Wallet (30,000+ MAU) and delivering onboarding, retention, and data-driven community strategies for DeFi and gaming clients.
Eclipse Fi
Jul 2024 - Jan 2025 (6 months)
Led content strategy and community communications for an interchain launch platform, authored the weekly Neutron Pulse newsletter, and produced long-form product content and visual assets to simplify technical topics.
Algopulse
Mar 2022 - Aug 2023 (1 year 5 months)
Promoted to lead community services, managed client relations and personnel, executed growth and retention campaigns, directed crisis communications during a DeFi exploit, and led rebrand activities including NFT community initiatives.
Algopulse
Nov 2021 - Feb 2022 (3 months)
Managed client accounts and early-stage digital marketing for Web3 clients, implementing SEO, content and community awareness strategies while navigating ad restrictions and supporting Algorand-based community management.
Queensland XR Hub
Sep 2020 - Nov 2021 (1 year 2 months)
Led marketing and event coordination for XR creators, planning hybrid and virtual events during COVID-19 to maintain engagement and promote local immersive tech projects.
Real Serious Games
Feb 2018 - Nov 2021 (3 years 9 months)
Supported B2B marketing and commercial enablement, led product trials with a Tier 1 mining client, produced SEO-focused content, and managed social channels and marketing collateral for learning solutions.
Degrees, certifications, and relevant coursework
Master of Business, Applied Finance & International Business
2013 - 2014
Activities and societies: Founder and President, PAQ (Student Society) (Feb. 2014 - Dec. 2014)
Completed a Master of Business focusing on Applied Finance and International Business, covering finance, international trade, and strategic management.
BA (Hons) International Business, International Business
2009 - 2012
Activities and societies: Sub Editor – Editorial Board, Stamford College (Aug. 2010 - Dec. 2010)
Earned a BA (Hons) in International Business with studies in global business practices and international markets.
Software and tools used professionally
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