Alina veselova

I’m a results-driven senior executive with 13+ years of experience scaling beauty and wellness brands—from zero to multi-million-dollar revenue. I specialize in brand launches, high-performing team building, P&L management, e-commerce growth, and data-driven marketing strategy built to deliver measurable ROI.

In my most recent role as Marketing & Operations Director at LLC Veselova Beauty (2019–2026), I owned full operational management across three beauty brands and led cross-functional teams of up to 60 people across marketing, sales, finance, logistics, and legal. I owned end-to-end P&L, budgeting, forecasting, and investor reporting, and I developed and executed multi-channel marketing and brand strategies while scaling the e-commerce division from zero.

My track record includes launching and scaling performance and growth systems quickly. For example, my Peach Up product launch generated 7.4M organic views in 2 months, 29,600 units sold, and an ROI of ~394x—supported by unit economics like lead cost $2 and a 50% purchase conversion rate with an avg ticket of $80. I also helped drive retention outcomes, including a 47% customer return rate and customer LTV up to 7 years.

Earlier, as Operations Director and Marketing & Operations Director across roles at LLC AESTETICA (2018–2019) and LLC ERA Laboratory (2013–2017), I launched brands from scratch, structured teams, and built go-to-market execution across online and offline channels. I opened and operationalized a Moscow office from ground up, grew revenue from $0 to $1,643,000 over 5 years, and built a large base of clients and B2B partners while organizing 100+ professional seminars and managing trade show growth.