Open to opportunities

Olimpia Mkrtchyan

@olimpiamkrtchyan

Message

I turn marketing data into measurable growth across brands and channels.

Armenia

Message

What I'm looking for

I'm looking to turn research, analytics, and marketing execution into measurable growth, while leading data-backed strategy across brands, channels, and teams.

At MENOK LLC, I've built data-driven global business strategies, maintained 10,000+ point dashboards in R and Excel, and delivered 60% YoY retail sales growth across a 200-partner network.

I've also led noorb Beauty's US launch across Amazon and Shopify, using a 600-participant consumer study to shape its marketing strategy. My work spans Amazon advertising, paid Meta campaigns, content, social media, influencer partnerships, and AI-powered reporting automations that reduced manual analysis time by 60%.

Alongside industry work, I teach marketing professionals at ARDY Academy and earned an MS in Marketing Analytics from USC Marshall. I enjoy turning research, consumer insights, and performance data into practical decisions that grow brands.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder & Marketing Strategist

Current

noorb Beauty

Jan 2023 - Present (3 years 7 months)

Spearheaded the US market launch of noorb Beauty, establishing the brand's presence on Amazon and Shopify from the ground up. Led a 600-participant quantitative consumer research study on US nail industry behavior, generating key insights that directly informed the brand's full marketing strategy.

Market Launch Amazon Advertising Social Media Management Influencer Marketing Consumer Research Podcasting

Current

Chief Marketing Officer

Current

MENOK LLC

Jun 2018 - Present (8 years 2 months)

Conducted annual data-driven market research on customer needs, channel insights, and competitive trends; developed and launched yearly global business strategy for 2022–2026. Built and maintained dashboards with 10,000+ data points in R and Excel; presented monthly insights to executive leadership to inform cross-functional decision-making.

Market Research Data Analysis R Excel Dashboarding Content Strategy Social Media B2B Marketing Meta Ads AI Automation

Lecturer, Marketing Department

ARDY Academy

May 2024 - Jun 2026 (2 years 1 month)

Guided 50+ senior-level marketing professionals through market research, data analysis, consumer insights, and marketing strategy, each successfully completing a comprehensive business plan. Designed and delivered both standalone courses and broader marketing curricula, emphasizing data-backed decision-making.

Market Research Data Analysis Consumer Insights Marketing Strategy Curriculum Design

Independent Researcher

University of Southern California

Sep 2022 - May 2023 (8 months)

Developed data-driven marketing strategies for the entertainment industry based on independent research and music performance analytics. Analyzed 3,000+ data points from Spotify API and synthetic music datasets spanning albums, playlists, tracks, and user behavior to uncover actionable insights.

Data Analysis Marketing Strategy

President, MS in Marketing Student Advisory Council

University of Southern California

Jun 2022 - May 2023 (11 months)

Directed a team of 5 in executing 6–8 monthly events while driving a 40% average open rate through strategic program newsletter communications. Managed end-to-end program operations including budget tracking, contract negotiations, and cross-functional communication with academic and program leadership.

Leadership Event Management Budgeting Contract Negotiation

Graduate Marketing Student Worker

USC Marshall School of Business

Jun 2022 - May 2023 (11 months)

Applied factor and cluster analysis to competitive trend research using 2,000+ quantitative and qualitative data points; used R, Microsoft Excel, and Tableau for visualization and reporting to program directors. Managed $80K social media advertising budget across two channels with a marketing agency; delivered content including videos, YouTube Shorts, Instagram Reels, and Stories.

Factor Analysis Cluster Analysis R Excel Tableau Social Media Marketing Content Creation