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Alina Fukleva

@alinafukleva

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I connect sales, marketing and teams to drive growth across real estate, luxury retail and mobile apps.

Netherlands

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What I'm looking for

I’m looking for a fully remote leadership role in sales, business development or growth marketing, where I can connect sales, marketing and teams into one process, build growth from the ground up and adapt strategy across markets.

I've led commercial growth across Dubai real estate, luxury retail and subscription mobile products, connecting sales, marketing and teams into one process.

At The Capital, I progressed from broker to CEO of a 50-person Dubai business in under two years. I led sales teams of 10 to 15 brokers closing AED 5M to 10M monthly and built a funnel to 200+ hot leads per month.

As Head of Marketing and Brand for a luxury jewelry brand, I built and managed an in-house team and ran Meta and Google Ads budgets up to $70k monthly. My landing-page and reporting work contributed to a 35% Quality Score increase, 40% lower CPC and 20% higher lead-to-client conversion.

I'm now leading mobile growth marketing at UltiSelf, turning market research into creative hypotheses, localized campaigns and decisions on what to scale. I work across European markets and adapt quickly to new industries, tools and customer demand.

Experience

Work history, roles, and key accomplishments

Current

Mobile Growth Marketing Lead

Current

UltiSelf

Apr 2026 - Present (6 months)

Conduct market and competitor analysis, lead ad creative production, and manage workflow across European markets.

Market Analysis Competitive Analysis Creative Strategy Meta Ad Library AdHeart ClickUp Slack

Referral Sales and Promotion

Freelance

Dec 2025 - Mar 2026 (3 months)

Handled referral-based sales and promotion for a black caviar brand and Birkin bags through a personal client network.

Referral Sales Promotion Client Networking

Head of Marketing and Brand

Luxury Jewelry Brand

Oct 2024 - Jan 2026 (1 year 3 months)

Built and led an in-house marketing team, managed Meta and Google Ads campaigns, and opened a new boutique in Lviv.

Team Leadership Meta Ads Google Ads GA4 Looker Landing Pages SEO Competitive Analysis

Chief Executive Officer

The Capital

Apr 2024 - Aug 2024 (4 months)

Managed a 50-person real estate company end to end, including hiring, budget control, and market expansion.

Executive Leadership Budget control Hiring Market Analysis Partnerships Sales and Marketing

Head of Sales Team

Capital

Jan 2024 - Apr 2024 (3 months)

Led a team of 10 to 15 brokers, set targets, and managed onboarding and client negotiations.

Sales Leadership Team Management Onboarding Negotiation Market Analysis

Broker to Head of Sales

The Capital

Sep 2022 - Dec 2023 (1 year 3 months)

Promoted to Head of Sales, leading a team of brokers and closing deals up to $5M.

Sales Leadership Brokerage Team Management Negotiation Pipeline Management CRM

Events and Guest Programmes Manager

Hotel

Feb 2022 - Sep 2022 (7 months)

Managed the hotel's events programme end to end, including budgeting, coordination, and launching new services.

Event Management Budgeting Coordination Guest Relations

Owner-Manager

Sea Beach Hotel

Jan 2016 - Dec 2018 (2 years 11 months)

Ran a boutique hotel across two summer seasons, overseeing staff, guests, bookings, and sales.

Hotel Management Staff Oversight Booking Direct Sales

Education

Degrees, certifications, and relevant coursework

University of Economics Varna

Bachelor of Business Administration, Management

2017 - 2022

Bachelor of Business Administration in Management, covering strategic and operational management, marketing, project management, and digital business.