I lead commercial growth across B2B SaaS, edtech, and e-commerce, owning full P&L responsibility across marketing, sales, sales operations, and customer support.
At JoomPro, I built the commercial strategy, tools, processes, and revenue architecture for scalable digital growth. I grew Brazilian monthly revenue from $150K to $1.5M in 10 months, increased retention to 48% through omni-channel lifecycle campaigns, and led a 60-person organisation across five time zones.
At Growth Tribe, I exceeded 2024 revenue targets in both B2C and B2B, led a pivot from live training to subscription SaaS, and reached 50% ARR within the first year. Previously, as CMO, I delivered 300% revenue growth in 2022 and generated €3M through referrals at €25 CAC.
My background spans brand, go-to-market, pricing, digital funnel optimisation, forecasting, and organisational transformation. I bring an MSc in Marketing Management and executive education in business strategy and leadership from Harvard Business School.
France