Anton Zelenin

My mission is to position Tapfiliate as the definitive thought leader in the affiliate and referral marketing space. I lead the marketing vision, transforming our brand presence from a simple tool into an industry-defining voice.

My focus is on Market Creation by:
(1) Setting the Marketing Vision: Defining and communicating a strategic vision that builds a strong, defensible brand and drives sus

Led omnichannel growth strategies, shifting focus from pure acquisition to market education.

• Market Education: Partnered with Product Marketing & Content to create strategic assets (webinars, whitepapers) that educated the market and built brand authority at every stage of the funnel.
• Strategic Vision: Designed and executed complex, full-funnel customer journeys that established our voice ac

• Created complex omnichannel strategies and user chains across various advertising channels
• Planned, launched, maintained, and analyzed advertising campaigns on Google Ads, Facebook Ads, LinkedIn Ads, Twitter, Bing Ads, etc. around the world, including the US, EU, Asia, CIS, etc.
• Participated in the formulation of KPI and reporting
• Operated with a full range of targeting settings: gender, a

Managed a key B2B/E-commerce division, fostering a culture of data-driven creativity and continuous learning.

• Team Leadership & Mentorship: Led my division, mentoring specialists and aligning their efforts with broader business goals.

• Strategic Vision: "Saw the Big Picture" by digging deep into customer lifecycle data to identify new market trends, gaps, and strategic growth opportunities.
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• Spearheaded multi-channel Digital ads campaigns (across paid search, display, and social media channels) through a combination of creative strategy, campaign optimization, and on-site growth tactics
• Maintained channels performance, highlighting successes, misses trends, and opportunities.
• Designed customer funnels with attention to customer LTV (lifetime value) and CAC (customer acquisition

• Developed brand promotion strategies in paid search ads
• Increased the number of customers from paid search ads
• Reduced customers acquisition costs
• Created, A/B tested, and managed paid search ads
• Collected and analyzed statistics to compile monthly achieving reports

Achievements: During the first 2 months, I achieved a 15% reduction in CAC (customer acquisition cost)

• Created and Implemented digital strategies (SEO+Paid Ads)
• Performed search engine optimization (SEO) to promote sites in search results
• Carried out conversions rate optimizations tasks
• Created, tested, and managed paid search ads
• Collected and analyzed statistics to increase achieved results (number of purchasers/qualified leads/revenue)
• Made decisions on ads results based on data

• Increased turnover for existing customers by providing best in class Customer Support
• Expanded the customer base and stood out from competitors
• Made outbound sales
• Negotiated with executives of customers
• Controlled customers' liabilities
• Monitored compliance with contractual obligations
• Resolved conflicts
• Supervised and mentored teammates to outperform KPI
• Coached the team with n

• Was in charge of developing new lines of products (found/signed the supply agreement/delivery to customers) to increase the company`s Revenue
• Expanded the customer base and participated in the bidding
• Conducted negotiations with executives of companies
• Concluded contracts for planned/permanent deliveries.
• Supervised compliance with contractual obligations
• Controlled customers' liabilit

• Set and Supervised the carrying out of a sales plan for sustainable revenue growth
• Searched and Performed new ways of getting customers and staying ahead of competitors
• Signed contracts with key clients
• Monitored compliance with contractual obligations
• Mentored and shared skills and experience with teammates

Achievements: Developed 3 additional areas from scratch: (1) Wooden Windows, (2

• Over-fulfillment of monthly sales plans by implementing new sales techniques
• Mentored, trained, and guided the team through the implementation of new sales tactics to exponentially grow revenue
• Monitored compliance with corporate standards
• Resolving problematic situations