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Ali Khelil

@alikhelil

Marketing consultant driving measurable growth through analytics-led paid media, CRO and cross-functional leadership.

United Kingdom
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What I'm looking for

I seek a performance-driven role where I can lead paid media and CRO initiatives, work cross-functionally in an Agile environment, and drive measurable ROI and growth.

I am a Marketing Consultant with five years' digital marketing experience across healthcare, e-commerce and media, delivering analytics-driven optimisation, paid media growth and ROI-focused campaign reporting. I lead cross-functional teams, line-manage creative contractors and run Agile sprints to ensure timely, high-quality campaign delivery.

My work includes building GA4-backed dashboards, executing SEO and CRO improvements on WordPress and Shopify, and managing multi-channel paid campaigns (Google, Meta, TikTok, LinkedIn). Key results include 319% sales growth for an e-commerce client, a 39% increase in online bookings for a healthcare client, and a 642% rise in inbound enquiries for a media client.

Experience

Work history, roles, and key accomplishments

Johnson & Johnson logoJJ

Project Quality Lead

Apr 2022 - Dec 2022 (8 months)

Supported cross-departmental quality and validation projects, conducting supplier audits and risk assessments to coordinate engineering, regulatory and quality workstreams from Apr to Dec 2022.

CI

Quality Assurance

CNH Industrial

Aug 2021 - Apr 2022 (8 months)

Drove Kaizen-based improvements to supplier process capability (25% improvement) and ensured manufacturing compliance with ISO 13485, streamlining process transfers and reducing errors.

Education

Degrees, certifications, and relevant coursework

University of Salford logoUS

University of Salford

Bachelor of Engineering (Honours), Mechanical Engineering

Completed a Bachelor of Engineering (Honours) in Mechanical Engineering focused on engineering principles and practical application.

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Ali Khelil - Marketing Consultant - WeTapMedia | Himalayas