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Alifah Zahiah

@alifahzahiah

I build growth-focused brand ecosystems through creative direction and storytelling.

At Bali Rain, I’m leading a comprehensive brand refresh spanning positioning, voice, identity, retail-ready packaging, social playbooks, and a DTC digital ecosystem.

I combine strategic brand storytelling with hands-on design, copywriting, AI-assisted workflows, Liquid development, and UX improvements to create cohesive touchpoints built for growth and conversion.

Previously, I drove 267% growth in paid partnerships at Local Expats Bali and helped grow organic Instagram engagement by 1.5K+ followers in two months. At ADVA Development, I built partnerships with nearly 100 property agencies and supported the sale of an IDR 5.5 billion property.

Across Greater Group, Intrepid Sourcing and Services, MUSION, and OOLi Network, I’ve led teams and delivered branding, campaigns, websites, UI/UX, and marketing materials for clients including Singtel, Goodyear, and CIMB Niaga.

Experience

Work history, roles, and key accomplishments

Current

Creative Director

Current

Bali Rain

Jan 2025 - Present (1 year 8 months)

Architected a comprehensive brand refresh strategy and positioning, developing the complete brand voice, identity, and market-ready social playbooks. Supervised DTC website development and engineered the upcoming DTC digital ecosystem to open multiple parallel revenue streams.

Brand Strategy Brand Identity Packaging Design DTC Shopify Liquid AI Workflows Copywriting Visual Design Sales Decks Community Partnership Social Content

Brand Manager

Local Expats Bali

Jan 2025 - Dec 2025 (11 months)

Developed a brand strategy that drove 267% growth in paid partnerships and grew organic Instagram engagement by 1.5K followers in two months. Refreshed the brand identity and collateral designs to strengthen brand presence.

Brand Strategy Brand Identity Marketing Collateral Instagram Organic engagement Partnerships

Art Director & Partnership Representative

ADVA Development

Jan 2024 - Dec 2025 (1 year 11 months)

Directed creative concepts and marketing materials for real estate projects, aligning visuals with project visions and values. Built and managed a partnership framework with nearly 100 local and international property agencies, securing high-value deals.

Creative Direction Marketing Materials Real Estate Partnerships Sales strategic relationships

Senior Graphic Designer

Greater Group

Jan 2022 - Dec 2024 (2 years 11 months)

Recognized for leadership that boosted team productivity, improved cross-department workflow, and enhanced client satisfaction. Directed a keynote video that helped a global duty-free brand win a major tender at Noida International Airport, India.

Graphic Design Creative Direction Leadership Customer Satisfaction Keynote Video Pitching Creative Concepts

Creative Marketing Lead

Intrepid Sourcing and Services

Jan 2021 - Dec 2022 (1 year 11 months)

Led the creative marketing team in developing integrated marketing strategies for the company and its subsidiaries, including website development, SEO, and branding initiatives. Partnered with sales to align marketing efforts with business goals, driving lead generation and client acquisition.

Creative Marketing Integrated Marketing Web Development SEO Branding Lead Generation Client Acquisition

Co-founder

MUSION

Jan 2020 - Dec 2022 (2 years 11 months)

Directed a multidisciplinary team across design, copywriting, photography, and videography, delivering effective social media marketing solutions for diverse clients. Developed and presented creative concepts and strategies to clients, fostering strong relationships and securing client retention.

Team Leadership Social Media Marketing Creative Concepts Customer Retention Branding Copywriting Photography Videography

Graphic Designer

OOLi Network

Jan 2019 - Dec 2020 (1 year 11 months)

Built and managed the company's branding, including brand identity, mobile app and website UI/UX design, and marketing collateral. Handled social media marketing, including content development, graphic design, and copywriting.

Brand Identity UI UX Design Mobile App Design Web Design Marketing Collateral Social Media Marketing Content Development Graphic Design Copywriting

Junior Graphic Designer

LabDNA

Jan 2017 - Dec 2019 (2 years 11 months)

Designed collateral for events and city activations across Kuala Lumpur and Iskandar Puteri (Johor Bahru). Developed Iskandar Puteri's city guide, map, and wayfinding designs.

Graphic Design Marketing Collateral Event Design Local Discovery and City Guide Cartographic Design Wayfinding

Intern

Minut Init Art Social

Jan 2017 - Dec 2019 (2 years 11 months)

Conceptualized, designed, and organized various art events, including exhibitions, gigs, and community activations. Assisted the founders, curators, and manager in art handling and business operations.

Event Planning Art handling Exhibition Design Community Engagement Business Operations