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Fajar Pursigit

@fajarpursigit

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Creative Lead at Tiara Hana Indonesia, building Khastana Hadi’s brand and creative production.

Indonesia

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At Tiara Hana Indonesia, I lead brand development and creative production for Khastana Hadi and its sub-brands, partnering directly with the CEO on brand direction. I also built the brand for Desa Harvest, a café in the Khastana brand family.

At Ralali, I led Creative and Product teams across branding, video production, marketing design, social media, and UI/UX. Earlier, I developed the graphic design unit and created visual assets and design systems supporting multiple business divisions.

Across my work with Populix, Vasanta Group, Whiz, Jakmall.com, and JakartaNotebook.com, I’ve created data-driven infographics, campaign visuals, web assets, and motion content. I’m also interested in using AI to enhance creative workflows in copywriting, ideation, video assets, and photo generation.

Experience

Work history, roles, and key accomplishments

Current

Creative Lead

Current

Tiara Hana Indonesia

Jul 2026 - Present (4 months)

Lead brand development and creative production for Khastana Hadi and its sub-brands, reporting directly to the CEO. Partnered with the CEO to shape brand direction and led video production, digital advertising campaigns, and brand identities for each villa.

Brand Development Creative Production Video Production Digital Advertising Brand Identity Photography Direction Catalog Design

Head of Creative & Product

Ralali

Oct 2024 - Jul 2026 (1 year 9 months)

Led Creative and Product teams at Ralalifood, directing end-to-end creative and product development including branding, video production, marketing design, social media, and UI/UX product design. Managed creative content for 4 business accounts and collaborated with executive leadership on strategy.

Creative Direction Product Management Branding Video Production Marketing Design Social Media UI UX Design Cross Functional Collaboration Leadership

Freelance Designer

Populix

Jun 2025 - Jun 2026 (1 year)

Created visual communication assets to translate research insights into clear, engaging designs for corporate and institutional clients. Designed data-driven infographics, monthly reports, and presentation decks for clients including Kemenparekraf, WWF, and international brands.

Infographics Data Visualization Presentation Design Brand Consistency Client Communication

Head of Communications & Insight

Vasanta Group

Feb 2024 - Oct 2024 (8 months)

Oversaw communications, branding, and creative initiatives across Vasanta Group's property portfolio. Led a creative and marketing team of 5+ members, managed social media content for Mawatu Labuan Bajo, and conducted market insight reports to inform strategies.

Communication Skills Branding Team Leadership Social Media Strategy Market Research Marketing Collateral Go To Market

Graphic Design

Ralali

May 2022 - Feb 2024 (1 year 9 months)

Developed and led the graphic design unit at Ralali, creating brand assets, marketing visuals, and campaign materials. Built and standardized graphic templates and design systems to streamline creative production across departments.

Graphic Design Brand Assets Marketing Visuals Design Systems Template Design Collaboration

Visual Designer

Whiz (YC W22)

Nov 2022 - Nov 2023 (1 year)

Designed and produced digital assets including social media campaign banners and mobile app banners to drive user engagement and retention. Conducted advanced photo retouching and visual optimization to maintain high brand standards.

Digital Design Social Media Banners Mobile App Banners Photo Retouching Visual optimization

Creative Designer

Jakmall.com

Jan 2021 - May 2022 (1 year 4 months)

Designed marketing visuals including social media graphics, website banners, and promotional materials. Collaborated with videographers and affiliate managers to produce videos and motion graphic assets for YouTube and digital campaigns.

Marketing Design Social media graphics Web Design Motion Graphics Collaboration

Creative Designer

JakartaNotebook.com

Oct 2019 - May 2022 (2 years 7 months)

Designed social media content, website layouts, landing pages, and promotional banners to support marketing and sales objectives. Developed web illustrations and marketing assets, and created style guides and design systems for multi-channel campaigns.

Social Media Design Web Design Landing Pages Illustration Style Guide Design Systems