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Gaozhan Arsy

@gaozhanarsy

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Creative Team Lead at Apique Group, connecting brand strategy to campaign visuals and scalable creative workflows.

Indonesia

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At Apique Group, I translate brand strategy into actionable briefs and develop key visuals and guidelines across its brands. I also connect TOFU content with MOFU/BOFU ads and conversion-focused assets, and maintain creative workflows and asset systems.

At Contendr Digital Agency, I developed visual identity systems, key visuals, and campaign concepts for clients including Bank Mandiri, IndiHome, and Bank BJB. My work has also included the #IndiHomeSeruTerus campaign, Bank Mandiri social media visuals, and brand identity projects for Pastaria and Tahu Walik ACO.

Experience

Work history, roles, and key accomplishments

Current

Creative Team Lead

Current

Apique Group

Jan 2026 - Present (9 months)

Translate head-level brand strategy into actionable content briefs for cross-brand creative teams. Ensure all creative needs are delivered on time and maintain visual consistency across all Apique Group brands.

Brand Strategy Creative Direction Content Strategy Visual Identity Team Management Workflow Design Asset Management Mentorship Reporting

Marketing Communication (Freelance)

PT Chairiana Prima Lestari

Jan 2024 - Dec 2025 (1 year 11 months)

Planned monthly marketing strategies and developed creative campaigns for the Resep Dari Amih brand. Designed graphics and motion content, and tracked campaign KPIs and advertising ROI.

Marketing Strategy Campaign Development Graphic Design Motion Graphics KPI Tracking ROI Analysis

Senior Creative Design & Team Leader

Contendr Digital Agency

Jan 2019 - Dec 2025 (6 years 11 months)

Led and mentored a graphic design team, ensuring high-quality creative output across all client deliverables. Developed visual identity systems and campaign concepts for BUMN clients including Bank Mandiri, IndiHome, and Bank BJB.

Team Leadership Visual Identity Campaign Development Key Visuals Client Presentations Design Trends Asset Management Production Workflows

Marketing Communication & Activation Supervisor

PT Prambanan Kencana

Jan 2015 - Dec 2019 (4 years 11 months)

Designed print and digital materials for 15 branches nationwide, including brochures, banners, and logos. Supervised national exhibitions end-to-end, coordinating booth design, vendors, and printed materials.

Print Design Digital Design ATL BTL Exhibition Management Vendor coordination Branding

Junior Graphic Designer

PT Adira Dinamika Multi Finance

Jan 2013 - Dec 2014 (1 year 11 months)

Created sales support materials and adapted a large-scale rebranding campaign across all Indonesia branches. Developed brand identities and visual standards as part of the GARDIRA central branding team.

Graphic Design Brand Identity Visual Standards Rebranding Sales Collateral