Visual designer and creative lead with over 9 years of experience driving brand identity, e-commerce collateral, and multi-channel marketing campaigns. Proven expertise in building brands from scratch, directing spatial design and content strategy, and translating business goals into compelling digital and physical visual storyscapes.
Looking for a job
Jessica User
@caterinajessie
Visual designer & creative lead with 9+ years driving brand identity, experiential branding and physical touchpoints, and omnichannel campaigns.
IndonesiaExperience
Work history, roles, and key accomplishments
PC
Head of Marketing
Plena Cafe
Jan 2025 - Jan 2026 (1 year)
Engineered full-scale brand identities from scratch across digital, print, and physical touchpoints, establishing distinct market positioning. Spearheaded end-to-end spatial store design and directed content strategy, social media video production, and KOL partnership campaigns.
HY
Graphic Designer
Hydra.llc
Jan 2020 - Jan 2025 (5 years)
Participated in bi-weekly strategy sessions to translate business briefs into multi-channel creative campaigns. Executed advanced photo editing and digital compositing, designed targeted bi-weekly EDM layouts, web banners, and social assets, and spearheaded major corporate rebrand initiatives.
SC
Junior Art Director
Solid Circle
Jan 2018 - Jan 2020 (2 years)
Developed and executed end-to-end social media content strategies to expand audience reach, engagement, and brand awareness for agency clients. Collaborated with cross-functional teams to produce tailored visual and copy campaigns across diverse demographics, using data analytics to optimize performance.
Education
Degrees, certifications, and relevant coursework
Loughborough University
BA (Hons), Graphic Communication
2015 - 2016
BA (Hons) in Graphic Communication from Loughborough University, completed from 2015 to 2016.
Nanyang Academy of Fine Arts
Diploma, Graphic Design
2012 - 2015
Diploma in Graphic Design from Nanyang Academy of Fine Arts, completed from 2012 to 2015.
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
IndonesiaAuthorized to work in
Salary expectations
30k+ USD
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